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The Economic Impact of the Internet

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E-Commerce Platforms

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Facilitated the growth of online marketplaces and changed consumer buying habits

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Social Media Marketing

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Created new channels for advertising and brand promotion, influencing purchase decisions

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Search Engine Optimization (SEO)

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Altered marketing strategies by emphasizing online visibility in search engine results

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Mobile Payments

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Simplified transactions leading to an increase in cashless payments and financial inclusion

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Cryptocurrencies

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Introduced a new asset class and a decentralized approach to financial transactions

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Online Advertising

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Changed the business model for content providers and the allocation of advertising budgets

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Cloud Computing

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Transformed IT infrastructure, enabling businesses to scale quickly and reduce operational costs

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Big Data Analytics

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Revolutionized decision-making processes with data-driven strategies and personalized marketing

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Artificial Intelligence (AI) in Commerce

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Enhanced personalization and automation, leading to improved customer service and operational efficiency

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Online Banking

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Made financial services more accessible and facilitated the emergence of fintech companies

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Gig Economy Platforms

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Altered traditional employment models and created new opportunities for freelance work

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Online Education and MOOCs

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Democratized access to education, affecting the training and development industry

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Internet of Things (IoT)

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Transformed various industries through connected devices, increasing efficiency and creating new business models

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Peer-to-Peer (P2P) Lending

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Disrupted traditional banking by allowing direct loans between individuals

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Affiliate Marketing

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Developed a performance-based industry where businesses reward individuals for bringing in customers

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