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The Economic Impact of the Internet
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Flashcards
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Social Media Marketing
Created new channels for advertising and brand promotion, influencing purchase decisions
Search Engine Optimization (SEO)
Altered marketing strategies by emphasizing online visibility in search engine results
Cloud Computing
Transformed IT infrastructure, enabling businesses to scale quickly and reduce operational costs
Online Banking
Made financial services more accessible and facilitated the emergence of fintech companies
Online Education and MOOCs
Democratized access to education, affecting the training and development industry
E-Commerce Platforms
Facilitated the growth of online marketplaces and changed consumer buying habits
Cryptocurrencies
Introduced a new asset class and a decentralized approach to financial transactions
Big Data Analytics
Revolutionized decision-making processes with data-driven strategies and personalized marketing
Affiliate Marketing
Developed a performance-based industry where businesses reward individuals for bringing in customers
Online Advertising
Changed the business model for content providers and the allocation of advertising budgets
Artificial Intelligence (AI) in Commerce
Enhanced personalization and automation, leading to improved customer service and operational efficiency
Mobile Payments
Simplified transactions leading to an increase in cashless payments and financial inclusion
Internet of Things (IoT)
Transformed various industries through connected devices, increasing efficiency and creating new business models
Peer-to-Peer (P2P) Lending
Disrupted traditional banking by allowing direct loans between individuals
Gig Economy Platforms
Altered traditional employment models and created new opportunities for freelance work
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