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Ethical Decision-Making in Sports Management

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A sports agency considers providing misleading information to secure a contract.

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The agency should maintain transparency and honesty, understanding that truthfulness is critical for building lasting relationships and maintaining a good reputation.

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A sports team must decide whether to use a legal but controversial performance strategy.

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The team should weigh the strategy's impact on the sport's integrity and the perception of their own ethical standards before deciding to implement it.

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An athletic department faces budgetary constraints impacting athletic programs.

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The department should engage in ethical decision-making by evaluating the needs of each program and seek to make cuts that are fair and least detrimental to student-athletes.

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A fitness coach works with clients who have diverse body types and abilities.

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The coach should promote inclusivity and respect individual differences, personalizing programs to suit each client's needs and abilities ethically.

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An athletic director must decide whether to renew a contract with a winning coach accused of misconduct.

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The director should thoroughly investigate the accusations and, if substantiated, prioritize ethical standards and accountability over a winning record, potentially not renewing the contract.

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A player fakes an injury to draw a penalty during a game.

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Coaches and managers should discourage such behavior, promoting sportsmanship and respect for the game among players.

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A sports marketer is tempted to exaggerate claims about a product's benefits.

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Upholding truthfulness in advertising, the marketer should ensure that all claims are accurate and substantiated, avoiding the ethical pitfall of misleading consumers.

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A sports organization must cut costs due to financial pressures.

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The organization should make transparent and fair decisions that safeguard the interests of employees and athletes while maintaining the quality of the sports program.

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A team medic is pressured to clear an athlete for play before full recovery.

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The medic must adhere to medical ethics, prioritizing the athlete's long-term health and safety over short-term performance gains.

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A sports team uses overly aggressive recruitment tactics to attract young talent.

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The management should reassess their recruitment policies to ensure they are in line with ethical guidelines respecting the rights and well-being of young athletes.

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A sports organization discovers an error in their favor in a financial transaction.

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Acting with integrity, the organization should correct the error, demonstrating their commitment to honesty and fostering trust with their partners.

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A senior athlete is pressured to retire despite a desire to continue.

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Respecting the athlete's autonomy and contributions, the team management should engage in an open conversation with the athlete about future roles and possibilities.

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A sports psychologist learns about unwelcome behavior from a coach towards athletes.

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With confidentiality in mind, the psychologist has an obligation to protect the athletes' welfare, taking appropriate action to report and address the situation.

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A sports league is dealing with accusations of systemic bias.

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The league must take these accusations seriously, with an effort to investigate and address any biases while working towards ensuring equality and fairness.

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A sport organization faces a decision on how to respond to political issues.

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The organization should consider the relevance of the issue to their mission and stakeholders while respecting freedom of expression and remaining mindful of their social responsibilities.

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A coach is tempted to play an injured star athlete in an important game.

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The coach must consider the athlete's health and future, reflecting on ethical principles such as non-maleficence and respect for persons, ultimately deciding to prioritize the athlete's well-being over immediate success.

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A sports manager finds evidence of age fraud in a junior athlete's documentation.

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The manager has a duty to uphold honesty and integrity in sports by reporting the fraud, thus maintaining a level playing field and setting an example for ethical behavior.

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A sport event manager must allocate limited resources for an upcoming tournament.

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The manager should prioritize resource allocation based on equitable access for all participants, ensuring fairness in the tournament's operations.

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A high school coach must address team members with varying skill levels.

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The coach should foster a supportive environment that encourages development at all skill levels, while promoting equality and respect among team members.

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A coach is aware of doping among team members.

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Confronted with this knowledge, the coach must act to discourage doping, educating the team about fair play and the serious health and ethical ramifications of performance-enhancing drugs.

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A physical trainer considers endorsing a diet supplement he hasn't researched fully.

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The trainer should conduct thorough research and consult credible sources, ensuring any endorsements are based on facts and genuinely beneficial for clients.

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A marketing executive must decide on an ad campaign that stereotypes athletes.

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Rejecting stereotypes, the executive should opt for a campaign that promotes diversity and inclusivity in sports, aligning with ethical marketing practices.

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A coach is approached by a talent scout offering a bribe for favoring certain players.

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Rejecting the bribe, the coach must adhere to the values of fairness and merit-based play while considering reporting the incident to maintain the integrity of the sport.

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During a recruitment process, a coach faces pressure to favor a donor's relative.

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Staying committed to the principles of fairness and merit, the coach should resist external pressures and adhere to objective selection criteria.

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A sport club owner faces the decision of either investing in player development or in marketing.

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The owner should evaluate the long-term benefits for the club and the sport, potentially leading to a balanced approach that supports both player development and effective marketing.

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