Discover published sets by community

The value and strength a brand acquires through its name and reputation. Example: Gucci's high brand equity allows them to price items more luxuriously.

The process of dividing a broad consumer market into sub-groups based on shared characteristics. Example: A fashion brand might target a premium segment with higher-priced items.

A method of comparing two versions of a webpage or app against each other to determine which one performs better. Example: A fashion retailer testing two different homepage designs to see which generates more sales.

A factor that differentiates a product from its competitors. Example: A fashion brand might focus on sustainable materials as their USP.

A term used to describe clothing designs that move quickly from the catwalk to stores to capture current fashion trends. Example: Brands like Zara and H&M are well-known for their fast fashion models.

A collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Example: A designer may release a lookbook each season to showcase their new collection.

A model describing the theoretical customer journey from the moment of first contact with your brand to the ultimate goal of a purchase. Example: A fashion brand may analyze its purchase funnel to understand drop-off points.

A multichannel approach to sales that seeks to provide customers with a seamless shopping experience whether they are shopping online or in a physical store. Example: A retailer offering in-store pickup for online purchases.

An innovation, service, or feature intended to make a company or product attractive to customers. Example: A fashion retailer's value proposition might be high-quality materials at an accessible price point.

The study of individuals and processes they use to select, secure, use, and dispose of products. Example: Studying how fashion consumers are increasingly interested in eco-friendly products.

A marketing strategy of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience. Example: A fashion magazine creating trend reports to engage readers.

A form of marketing involving endorsements from influencers, people and organizations with a purported expert level of knowledge or social influence in their field. Example: A fashion brand partnering with a popular fashionista on Instagram to promote their new line.

An advertisement strategy in which a company uses surprise and/or unconventional interactions to promote a product or service. Example: A pop-up fashion show in a public space to generate buzz for a new brand.

The cycle through which every product goes through from introduction to withdrawal or eventual demise. Example: A fashion trend such as skinny jeans moving through its product life cycle stages.

The specific group of people which a product or service is aimed. Example: Luxury brands may target an affluent audience seeking exclusive apparel.

The practice of developing floor plans and three-dimensional displays to maximize sales. Example: Mannequin arrangements in shop windows to attract customers to the latest fashion collections.

The percentage of visitors to a website who take action beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Example: The percentage of visitors who buy a product after clicking on a sponsored post for a fashion item.

Marketing strategies based on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. Example: A fashion retailer using purchase history data to offer personalized product recommendations.

The study of personality, values, opinions, attitudes, interests, and lifestyles. Example: A fashion brand might use psychographic data to design a campaign that resonates with a lifestyle-focused audience.