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Fashion Photography Pioneers

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Richard Avedon

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Key works include 'Dovima with Elephants', notable for revolutionizing fashion photography and creating dynamic and emotional expressions in portraits.

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Bill Cunningham

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Key works include his candid street photography. Cunningham is celebrated for his documentary approach capturing the fashion of everyday people in New York City.

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Tim Walker

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Key works include 'Story Teller' exhibition and book. His work is famed for its intricate sets and fantastical settings, which bring whimsy and magic to fashion photography.

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Corinne Day

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Key works include 'Kate Moss for The Face'. She was a pioneer of the grunge aesthetic in fashion photography, which introduced a raw, unpolished look in the 1990s.

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Patrick Demarchelier

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Key works include images of Princess Diana. Renowned for his effortless, elegant and sophisticated style in capturing top fashion models and celebrities.

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Bruce Weber

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Key works include advertising campaigns for Calvin Klein and Ralph Lauren. His work is known for its all-American, wholesome aesthetic.

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Irving Penn

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Key works include 'Corner Portraits'. His contribution includes bringing simplicity and elegance to fashion photography with a focus on composition and detail.

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Norman Parkinson

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Key works include 'Wenda and Sheep'. He introduced a sense of motion into the previously static, posed photography of the day and is renowned for his glamourous and dynamic images.

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Herb Ritts

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Key works include 'Fred with Tires'. His contributions are marked by his clean lines and classical treatment of the human form, often in black and white.

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Steven Meisel

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Key works include the 'Makeover Madness' series. He is known for his versatility and for creating some of the most memorable Vogue covers.

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Horst P. Horst

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Key works include 'Mainbocher Corset'. Known for his elegantly staged, classical compositions and a master of dramatic lighting.

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Guy Bourdin

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Key works include his surreal and dramatic images for French Vogue. He brought narrative and surrealism to the forefront in fashion photography.

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Ellen von Unwerth

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Key works include 'Guess Jeans Campaigns'. Celebrated for her playful, sexy aesthetic focusing on female empowerment, often with a cheeky sense of humor.

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Annie Leibovitz

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Key works include her celebrity portrait series. She contributed to fashion by bringing cinematic and storytelling elements to her dynamic portraits.

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David LaChapelle

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Key works include 'Hotel LaChapelle'. Known for his hyper-realistic and sardonically humorous depictions of celebrities and the indulgence of the fashion world.

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Helmut Newton

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Key works include 'Big Nudes' series, contributed to fashion photography with his provocative, erotic, and bold black-and-white photos.

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Terry Richardson

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Key works include portraits with a distinctive direct flash and snapshot aesthetic. His contributions to fashion photography have sparked both acclaim and controversy.

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Juergen Teller

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Key works include 'Go-Sees'. Teller has contributed with his candid and unorthodox style that blurs the boundaries between art and fashion photography.

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Mario Testino

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Key works include shooting the engagement photos of Prince William and Kate Middleton. He has a flashy, glamorous style that captures the lifestyle of the rich and famous.

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Peter Lindbergh

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Key works include January 1990 British Vogue cover. Prominent for his cinematic images, he often highlights natural beauty and personality in his shots.

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