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Digital Marketing Channels

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Search Engine Optimization (SEO)

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Improving the visibility of a website in search engine's unpaid results

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Pay-Per-Click Advertising (PPC)

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Buying visits to your site with ads paid for only when clicked

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Social Media Marketing

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Using social platforms to connect with your audience to build your brand

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Email Marketing

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Sending targeted and personalized message campaigns to audience inboxes

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Content Marketing

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Creating and distributing valuable, relevant, and consistent content

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Affiliate Marketing

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Promoting other people's products and earning a commission for each sale

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Mobile Marketing

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Reaching audiences through their smartphones and tablets

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Influencer Marketing

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Collaborating with influencers to expand reach and credibility

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Digital Display Advertising

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Using banner ads and other visual adverts on digital platforms

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Search Engine Marketing (SEM)

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Increasing visibility in search engine results through paid advertising

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Video Marketing

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Using video to promote or market your brand, product, or service

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Podcast Marketing

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Leveraging podcasts to discuss industry topics and advertise products

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Online PR

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Improving an organization's online presence by building relationships with key content writers and online journalists

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Webinar Marketing

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Using webinars to engage, educate, and convert prospects into customers

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SMS Marketing

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Sending promotional campaigns or transactional messages for marketing purposes using text messages

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Native Advertising

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Ads that match the look, feel, and function of the media format in which they appear

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Digital Out-Of-Home (DOOH)

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Digital media used for marketing to consumers when they are outside of their homes

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Remarketing / Retargeting

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Showing targeted ads to individuals who have previously visited your website or app

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Voice Search Optimization

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Optimizing content for voice search queries to increase visibility on voice-enabled devices

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Conversational Marketing

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Engaging with customers through conversations via chatbots and messaging apps

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Omni-channel Marketing

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Providing a seamless customer experience across all channels and devices

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In-app Advertising

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Advertising within mobile applications through banners, videos, or other formats

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Machine Learning in Advertising

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Using AI algorithms to optimize ad targeting and performance

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Conversion Rate Optimization (CRO)

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Optimizing the website experience to increase the percentage of visitors who complete a desired action

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Programmatic Advertising

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Automated bidding on advertising inventory in real-time, for the opportunity to show an ad to a specific customer

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Account-Based Marketing (ABM)

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Focusing marketing efforts on key accounts that are most likely to generate revenue

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Contextual Advertising

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Targeting online advertising to users based on the context of their browsing activity

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Loyalty Program Marketing

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Developing programs that reward customers for their repeated business

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E-commerce Marketing

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Promoting online store products and services through various digital channels

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Viral Marketing

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Creating content with the potential to be shared rapidly and widely across the internet

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Augmented Reality (AR) Advertising

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Incorporating AR technology to create interactive advertising experiences

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Blockchain for Marketing

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Using blockchain technology to enhance transparency and trust in marketing practices

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Event Marketing

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Promoting a brand, product, or service through in-person or virtual events

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Marketing Automation

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Using software to automate marketing activities and streamline marketing workflows

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Guerrilla Marketing

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Using unconventional and creative strategies to capture attention and generate buzz

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Interactive Marketing

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Engaging customers with interactive elements and personalized experiences online

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Permission Marketing

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Marketing centered around gaining customer consent to receive information from a company

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Neuromarketing

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Applying neuroscience to marketing to understand consumer decisions and enhance marketing strategies

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