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Using banner ads and other visual adverts on digital platforms

Targeting online advertising to users based on the context of their browsing activity

Developing programs that reward customers for their repeated business

Reaching audiences through their smartphones and tablets

Increasing visibility in search engine results through paid advertising

Automated bidding on advertising inventory in real-time, for the opportunity to show an ad to a specific customer

Focusing marketing efforts on key accounts that are most likely to generate revenue

Using AI algorithms to optimize ad targeting and performance

Incorporating AR technology to create interactive advertising experiences

Creating content with the potential to be shared rapidly and widely across the internet

Using unconventional and creative strategies to capture attention and generate buzz

Optimizing the website experience to increase the percentage of visitors who complete a desired action

Promoting a brand, product, or service through in-person or virtual events

Optimizing content for voice search queries to increase visibility on voice-enabled devices

Advertising within mobile applications through banners, videos, or other formats

Buying visits to your site with ads paid for only when clicked

Using social platforms to connect with your audience to build your brand

Using blockchain technology to enhance transparency and trust in marketing practices

Using video to promote or market your brand, product, or service

Sending promotional campaigns or transactional messages for marketing purposes using text messages

Ads that match the look, feel, and function of the media format in which they appear

Providing a seamless customer experience across all channels and devices

Using software to automate marketing activities and streamline marketing workflows

Creating and distributing valuable, relevant, and consistent content

Digital media used for marketing to consumers when they are outside of their homes

Applying neuroscience to marketing to understand consumer decisions and enhance marketing strategies

Marketing centered around gaining customer consent to receive information from a company

Collaborating with influencers to expand reach and credibility

Improving an organization's online presence by building relationships with key content writers and online journalists

Engaging customers with interactive elements and personalized experiences online

Sending targeted and personalized message campaigns to audience inboxes

Leveraging podcasts to discuss industry topics and advertise products

Improving the visibility of a website in search engine's unpaid results

Showing targeted ads to individuals who have previously visited your website or app

Engaging with customers through conversations via chatbots and messaging apps

Promoting online store products and services through various digital channels

Promoting other people's products and earning a commission for each sale