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Reaching audiences through their smartphones and tablets

Digital media used for marketing to consumers when they are outside of their homes

Automated bidding on advertising inventory in real-time, for the opportunity to show an ad to a specific customer

Applying neuroscience to marketing to understand consumer decisions and enhance marketing strategies

Improving an organization's online presence by building relationships with key content writers and online journalists

Sending promotional campaigns or transactional messages for marketing purposes using text messages

Creating content with the potential to be shared rapidly and widely across the internet

Marketing centered around gaining customer consent to receive information from a company

Ads that match the look, feel, and function of the media format in which they appear

Optimizing the website experience to increase the percentage of visitors who complete a desired action

Promoting online store products and services through various digital channels

Using video to promote or market your brand, product, or service

Sending targeted and personalized message campaigns to audience inboxes

Leveraging podcasts to discuss industry topics and advertise products

Providing a seamless customer experience across all channels and devices

Using webinars to engage, educate, and convert prospects into customers

Using AI algorithms to optimize ad targeting and performance

Using software to automate marketing activities and streamline marketing workflows

Engaging with customers through conversations via chatbots and messaging apps

Targeting online advertising to users based on the context of their browsing activity

Focusing marketing efforts on key accounts that are most likely to generate revenue

Developing programs that reward customers for their repeated business

Incorporating AR technology to create interactive advertising experiences

Using unconventional and creative strategies to capture attention and generate buzz

Engaging customers with interactive elements and personalized experiences online

Using banner ads and other visual adverts on digital platforms

Optimizing content for voice search queries to increase visibility on voice-enabled devices

Using blockchain technology to enhance transparency and trust in marketing practices

Improving the visibility of a website in search engine's unpaid results

Increasing visibility in search engine results through paid advertising

Showing targeted ads to individuals who have previously visited your website or app

Buying visits to your site with ads paid for only when clicked

Creating and distributing valuable, relevant, and consistent content

Promoting other people's products and earning a commission for each sale

Collaborating with influencers to expand reach and credibility

Advertising within mobile applications through banners, videos, or other formats

Promoting a brand, product, or service through in-person or virtual events