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A business model where a basic product is sold at a low price (or given away for free) in order to sell supplementary products or services (the 'hooks'). Example: Razor (bait) and blades (hook).

A pricing strategy where a basic service is provided free of charge while more advanced features must be paid for. Example: LinkedIn offers basic professional networking for free but charges for advanced features.

A business model where products or services are sold directly to customers, bypassing any intermediaries. Example: Tupperware parties.

A business model that provides content, services, or products free of charge and earns revenue through advertising. Example: Television networks that offer free programming supported by commercial breaks.

A business model where a customer pays a recurring price at regular intervals to access a product or service. Example: Netflix's monthly subscription for unlimited streaming.

A decentralized business model that facilitates an exchange of goods or services between individuals without the need for a traditional intermediary. Example: Airbnb allows homeowners to rent out their properties to travelers.

A type of license obtained by a franchisee from a franchisor to allow them to have access to the franchisor's proprietary knowledge, processes, and trademarks to allow the party to sell a product or provide a service under the business's name. Example: McDonald's franchises restaurants globally.

A marketing arrangement where an online retailer pays a commission to an external website for traffic or sales generated from its referrals. Example: Amazon Associates program.

A business model where the company collects information on particular goods or services from several competing sources, presenting it on a single platform. Example: Expedia aggregates travel services from various providers.

A business model where goods or services are bought and sold over the internet. Example: Alibaba allows consumers and businesses to buy and sell goods online.

A hybrid business model that combines online and offline operations, where customers can order products online and pick them up at a brick-and-mortar retail outlet. Example: Walmart offers online ordering with in-store pickup.

A business model where the true costs of a product or service are not fully disclosed to the consumer. This often involves making money through less obvious channels. Example: Free mobile games that make high profits from in-game purchases.

A model where businesses obtain input, ideas, or content by enlisting the services of a large number of people, typically from the online community. Example: Wikipedia is written and maintained by volunteers around the world.

A business model focused on creating an exceptional and unique customer experience, often leading to a higher perceived value and a loyal customer base. Example: Apple stores providing an immersive tech experience.

A strategy similar to 'Bait and Hook;' a business will sell a durable product at a low margin to increase the sales of ancillary or associated disposable products. Example: Printers (razor) and ink cartridges (blades).

A model where a company adds features or services to an existing product and then resells it (usually to end-users) as an integrated product or complete 'turn-key' solution. Example: A company that installs custom software on computers before selling them.

A business model where manufacturers or producers sell directly to the end consumer, bypassing traditional retailers, wholesalers, and other middlemen. Example: Casper sells mattresses directly to consumers through its website.

A business model where a platform connects buyers and sellers, facilitating exchanges between them. The platform may take a commission from each transaction. Example: eBay allows people to buy and sell goods in an auction or direct sale format.

A business model where goods or services are provided on an as-needed basis and often instantly or conveniently. Example: Uber provides transportation services on-demand via a mobile app.