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The AIDA model stands for Attention, Interest, Desire, and Action. It's a classic marketing model that outlines the steps to take a customer from awareness to purchase.

SPIN Selling is a sales technique that revolves around asking four types of questions - Situation, Problem, Implication, Need-payoff - to understand the client's needs and offer solutions.

The Challenger Sale method argues that sales reps should take control of the sale by challenging prospects to think differently about their problems, offering insights and solutions.

Consultative Selling focuses on creating value and trust with the customer by understanding their needs and offering solutions that align with those needs.

Solution Selling is a process that emphasizes solving a customer's particular problem with a tailored solution rather than selling a product for the sake of it.

A Value Proposition is a statement that explains why a customer should buy a product or service, detailing the unique value it delivers.

The BANT framework helps in qualifying prospects based on their Budget, Authority, Needs, and Timeline to determine the potential for a sales opportunity.

Relationship Selling emphasizes building long-term relationships and personal bonds with customers, rather than focusing solely on individual transactions.

Social Selling involves using social media to find and engage with prospects, build relationships, and ultimately achieve sales goals.

Cross-Selling is the practice of selling additional products or services to an existing customer, often related to their initial purchase.

Up-Selling is a technique used to persuade customers to purchase a higher-end or upgraded version of the chosen item or other add-ons to make a larger sale.

The Freemium Sales Strategy involves offering the core product or service for free, while charging for advanced features or services.

Direct Selling is the practice of selling products directly to consumers, often at their homes or workplaces, bypassing traditional retail locations.

Inbound Selling focuses on attracting customers through content and interactions that are relevant and helpful, rather than with traditional advertising.

Outbound Selling is a traditional approach that includes cold calling, emailing, or other methods of reaching out to potential customers to initiate sales conversations.

Reverse Selling is a technique where the salesperson steps back and encourages the customer to seek them out, by providing lots of value and waiting for the customer to initiate purchase.

Hard Sell is a high-pressure sales technique that tries to force a customer into making a purchase decision quickly, often with a sense of urgency.

Soft Sell is a more relaxed and less aggressive sales technique that focuses on gentle persuasion and creating a comfortable, pressure-free experience for the customer.

Needs Satisfaction Selling involves identifying and meeting the specific needs of a customer, with a focus on providing solutions to those needs.

Features and Benefits Selling involves emphasizing the characteristics (features) of a product or service and the advantages (benefits) they bring to the customer.

Trial Closes are techniques used throughout the sales process to gauge the prospect's readiness to buy, often in the form of non-committal questions or statements.

The Foot-in-the-Door Technique involves getting a person to agree to a small request before asking for a larger commitment, based on the principle of consistency.

The Door-in-the-Face Technique starts with an initial, large request that is expected to be refused, followed by a more reasonable, smaller request.

The Puppy Dog Close involves letting potential customers take the product home or try the service with no obligation, in the hope they become attached and decide to purchase.

The Assumptive Close is a closing technique where the salesperson assumes that the customer has already decided to purchase and moves forward with finalizing the sale.

The Takeaway Close is a technique where the salesperson suggests that perhaps the product or service may not be right for the customer, prompting them to want it more.

The Ben Franklin Close is a sales technique that involves making a list of pros and cons with the customer to clearly illustrate why the product or service is worth buying.

The Sharp Angle Close is used when a customer asks for a concession or discount; the salesperson agrees but quickly asks for something in return, to close the sale.

FUD stands for Fear, Uncertainty, and Doubt. This technique is used to arouse concerns about competitors' products, to incline the customer towards your offering.