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Content marketing involves creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers.

Social media marketing uses platforms like Facebook, Twitter, LinkedIn, and Instagram to reach out to potential customers, engage with existing ones, and promote content or products.

SEO involves optimizing a website or content to rank higher in search engine results pages (SERPs) for increased visibility and organic traffic.

PPC is an online advertising model where advertisers pay a fee each time their ad is clicked, commonly associated with search engine ads.

Email marketing uses email communications to promote products or services while developing relationships with potential customers or clients.

Influencer marketing involves partnering with influencers—individuals with a large and engaged online following—to promote products or services.

Referral marketing encourages and rewards existing customers for referring new customers to a business.

Viral marketing is a strategy designed to promote a product or service by encouraging individuals to share the message across their social networks, creating potential for exponential growth in exposure.

Affiliate marketing is a performance-based strategy where an external partner is rewarded a commission for delivering a specific result to a merchant, typically a sale.

Guerrilla marketing is an advertising strategy that involves unconventional, low-cost tactics that yield maximum results.

Public relations involves managing the spread of information between an organization and the public to build a favorable image and a strong relationship with the audience.

Native advertising is a type of advertising that matches the form and function of the platform upon which it appears, blending in with the content.

Account-based marketing is a B2B strategy that concentrates resources on a set of target accounts within a market and employs personalized campaigns designed to resonate with each account.

Inbound marketing is a strategy that focuses on pulling customers in with relevant and helpful content and adding value at every stage of the customer's journey.

Cause marketing is a strategy where businesses align with a cause to generate business value and societal benefit concurrently.

Direct selling entails personal presentations and sales of products or services directly to consumers, usually in their homes or workplaces.

Experiential marketing is a strategy that engages consumers by creating real-life, branded experiences that are worth sharing.

Mobile marketing is a multi-channel digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS, and apps.

Network marketing is a business model that depends on person-to-person sales by independent representatives, who often work from home.

Partnership marketing involves collaborating with other businesses to pool resources and increase the reach and impact of marketing efforts.

Product placement is a marketing strategy in which products are placed in strategic places in movies, shows, or other media for increased visibility.

Relationship marketing is focused on creating, maintaining, and enhancing strong relationships with customers and other stakeholders.

Stealth marketing uses surreptitious practices to engage with consumers who are not aware that they are being marketed to.

Transitional marketing is employed during a period of change within a company or market, where it is necessary to pivot strategies or transition the brand's focus.

User-generated content involves encouraging customers to share their own content related to a brand, thus contributing to marketing efforts.

Word-of-mouth marketing is an organic way of spreading information using components of viral marketing, but is typically fueled by customer experiences.

Loyalty programs reward customers for their frequent and ongoing business by offering discounts, freebies, and other incentives.

Event marketing is the promotion of a product, brand, or service through in-person or virtual events.

Conversational marketing uses targeted messaging and intelligent chatbots to engage with customers directly and in real-time.

Database marketing involves collecting, analyzing, and leveraging customer data to craft personalized marketing messages and strategies.

Cobranding and affinity marketing partnerships are formed between companies and organizations to cross-promote products or services to benefit both parties mutually.

B2B marketing is focused on providing products or services to other businesses and organizations.

Drip marketing is a communication strategy that sends, or 'drips', a pre-written set of messages to customers or prospects over time.

Cross-media marketing utilizes multiple channels of media to reach the audience, ensuring more touchpoints for engagement.

Gamification incorporates game design elements in non-gaming contexts for marketing purposes to enhance customer engagement and loyalty.

Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospect actions and uses these actions to drive relevant marketing communications.

Performance marketing is a comprehensive term that refers to online marketing and advertising programs where advertisers pay when a specific action is completed, such as a sale, lead, or click.

Corporate Social Responsibility is a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public.