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B2B marketing is focused on providing products or services to other businesses and organizations.

Public relations involves managing the spread of information between an organization and the public to build a favorable image and a strong relationship with the audience.

Word-of-mouth marketing is an organic way of spreading information using components of viral marketing, but is typically fueled by customer experiences.

Cross-media marketing utilizes multiple channels of media to reach the audience, ensuring more touchpoints for engagement.

Guerrilla marketing is an advertising strategy that involves unconventional, low-cost tactics that yield maximum results.

Account-based marketing is a B2B strategy that concentrates resources on a set of target accounts within a market and employs personalized campaigns designed to resonate with each account.

Referral marketing encourages and rewards existing customers for referring new customers to a business.

Experiential marketing is a strategy that engages consumers by creating real-life, branded experiences that are worth sharing.

Interactive marketing is a one-to-one marketing practice that centers on individual customer and prospect actions and uses these actions to drive relevant marketing communications.

Ethical marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit socially responsible or environmental causes.

Mobile marketing is a multi-channel digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS, and apps.

Drip marketing is a communication strategy that sends, or 'drips', a pre-written set of messages to customers or prospects over time.

SEO involves optimizing a website or content to rank higher in search engine results pages (SERPs) for increased visibility and organic traffic.

Performance marketing is a comprehensive term that refers to online marketing and advertising programs where advertisers pay when a specific action is completed, such as a sale, lead, or click.

Content marketing involves creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers.

Gamification incorporates game design elements in non-gaming contexts for marketing purposes to enhance customer engagement and loyalty.

Native advertising is a type of advertising that matches the form and function of the platform upon which it appears, blending in with the content.

Cause marketing is a strategy where businesses align with a cause to generate business value and societal benefit concurrently.

Transitional marketing is employed during a period of change within a company or market, where it is necessary to pivot strategies or transition the brand's focus.

Email marketing uses email communications to promote products or services while developing relationships with potential customers or clients.

Direct selling entails personal presentations and sales of products or services directly to consumers, usually in their homes or workplaces.

User-generated content involves encouraging customers to share their own content related to a brand, thus contributing to marketing efforts.

PPC is an online advertising model where advertisers pay a fee each time their ad is clicked, commonly associated with search engine ads.

Affiliate marketing is a performance-based strategy where an external partner is rewarded a commission for delivering a specific result to a merchant, typically a sale.

Product placement is a marketing strategy in which products are placed in strategic places in movies, shows, or other media for increased visibility.

Conversational marketing uses targeted messaging and intelligent chatbots to engage with customers directly and in real-time.

Event marketing is the promotion of a product, brand, or service through in-person or virtual events.

Database marketing involves collecting, analyzing, and leveraging customer data to craft personalized marketing messages and strategies.

Influencer marketing involves partnering with influencers—individuals with a large and engaged online following—to promote products or services.

Viral marketing is a strategy designed to promote a product or service by encouraging individuals to share the message across their social networks, creating potential for exponential growth in exposure.

Inbound marketing is a strategy that focuses on pulling customers in with relevant and helpful content and adding value at every stage of the customer's journey.

Stealth marketing uses surreptitious practices to engage with consumers who are not aware that they are being marketed to.

Cobranding and affinity marketing partnerships are formed between companies and organizations to cross-promote products or services to benefit both parties mutually.

Partnership marketing involves collaborating with other businesses to pool resources and increase the reach and impact of marketing efforts.

Relationship marketing is focused on creating, maintaining, and enhancing strong relationships with customers and other stakeholders.

Loyalty programs reward customers for their frequent and ongoing business by offering discounts, freebies, and other incentives.

Corporate Social Responsibility is a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public.

Social media marketing uses platforms like Facebook, Twitter, LinkedIn, and Instagram to reach out to potential customers, engage with existing ones, and promote content or products.