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Minimum Viable Product (MVP) Strategies

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Lean Startup Method

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The Lean Startup Method emphasizes creating a Minimum Viable Product that includes the most essential features to satisfy early adopters, then using feedback to iterate and improve the product. Application involves rapid prototyping, customer feedback, and agile development cycles.

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Build-Measure-Learn

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Build-Measure-Learn is a principle of the Lean Startup Method where businesses build an MVP, measure how it performs in the market, and learn from the results to make informed decisions about the next steps in development.

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Pretotyping

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Pretotyping involves creating extremely simplified versions of a product to validate the concept before full-scale development. It's about testing the initial appeal and actual usage even before an MVP is developed, often using non-functional models or mock-ups.

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Concierge MVP

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A Concierge MVP is a manual, service-oriented version of the product offered to a small number of customers. The goal is to simulate what the final product will do by providing the service personally, without any automation.

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Wizard of Oz MVP

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The Wizard of Oz MVP is designed to appear as a fully functional product, but behind the scenes, operations are manually run by the team. It validates the concept without the initial full technological investment.

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Single-Feature MVP

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A Single-Feature MVP focuses on a central feature that solves the core problem for customers. It's about validating the most important function of the product before expanding the feature set.

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Crowdfunding as MVP

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Using a crowdfunding platform can serve as an MVP strategy by gauging consumer interest and securing funds before the product is fully developed. It's a way to validate the market demand and financial viability.

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Landing Page MVP

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A Landing Page MVP consists of a webpage that describes the product or service offering with the goal of seeing if customers will sign up or express interest before the actual product is built.

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Paper Prototype

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Paper Prototyping involves drawing interfaces or product ideas on paper to gather early user feedback. It is helpful in user experience research and aids in iterating design concepts before building an actual MVP.

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Digital Prototype

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In contrast to paper prototyping, Digital Prototyping involves using tools to create interactive simulations of the product. It can provide more realistic user flows and is useful for gathering more detailed feedback on the product's design.

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Piecemeal MVP

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A Piecemeal MVP uses existing tools and services to create the product. The aim is to quickly assemble an MVP without custom development by repurposing available resources.

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Flintstone MVP

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Similar to the Wizard of Oz MVP, the Flintstone MVP involves manual labor to deliver the product or service, while portraying it as if it were automated. The focus is to validate the business idea with minimum upfront investment in automation or technology.

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Explanatory Video MVP

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An Explanatory Video MVP uses a video to illustrate and explain the product's potential benefits and features to potential customers. It's a method for gauging interest and demand prior to developing a more concrete MVP.

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Hybrid MVP

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The Hybrid MVP combines elements from various MVP types, such as a Concierge MVP with a Landing Page, to provide flexibility in validating different aspects of a business model and product offering.

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Pathfinder MVP

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The Pathfinder MVP is a strategic approach to releasing the product to a small, specific market segment or channel to test its reception and usage. It helps in navigating a path for a broader market introduction based on initial observations and feedback.

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