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Lean Startup Methodology

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Minimum Viable Product (MVP)

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The MVP is the simplest version of a product that can be released to early adopters. The concept's significance lies in its focus on learning about customer preferences with minimal development costs.

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Pivot

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A pivot is a strategic change in product direction or business model based on learnings from the market. It’s significant for its role in helping entrepreneurs stay flexible and adapt to what customers truly want.

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Lean Canvas

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Lean Canvas is a one-page business plan template that helps entrepreneurs deconstruct their idea into key assumptions. It is significant for its simplicity and focus on quickly challenging and iterating business ideas.

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Build-Measure-Learn loop

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This iterative loop is a core component of the Lean Startup methodology, emphasizing the creation of products or features, measuring customer response, and learning from the results. Its significance lies in promoting continuous improvement and agility.

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Customer Discovery

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Customer Discovery involves testing your business hypotheses with real customers, often through interviews and observations. The goal is to understand customer problems and needs. Its significance is in ensuring the product built will meet market demands.

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Validation Board

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A validation board is a tool used to validate ideas and learnings quickly. It’s significant as it visually represents hypotheses, experiments, and outcomes, facilitating a pivot or preservation decision.

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Innovative Accounting

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Innovative Accounting refers to the use of relevant metrics to track and guide startups. It's significant because it informs the decision-making process with real growth indicators rather than traditional financial accounting measures.

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Split Testing

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Split Testing, or A/B testing, involves comparing two versions of a product to see which one performs better. Significance: It provides empirical data on customer preferences and helps optimize product features.

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Continuous Deployment

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Continuous Deployment is an engineering practice where code changes are automatically prepared and deployed to production. It is significant for its role in reducing cycle times and increasing product agility.

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Customer Validation

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Customer Validation is the second stage of the Customer Development model where the product is refined based on customer feedback. Its significance is in confirming that a market exists for the product.

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Early Adopters

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Early Adopters are the first customers to use a new product, often providing valuable feedback. They are significant for their willingness to embrace new solutions and influence other customers' adoption.

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Actionable Metrics

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Actionable Metrics are indicators that inform decision-making and are tied directly to business goals. They are significant for driving iterative product development based on real user data.

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Vanity Metrics

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Vanity Metrics are data points that may look positive or impressive but do not necessarily correlate with the numbers that genuinely matter to a business. Their significance lies in the potential to mislead entrepreneurs away from true growth indicators.

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Growth Hacking

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Growth Hacking is a marketing approach focused on rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business. It's significant for its use in startups to achieve growth with limited resources.

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Customer Archetypes

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Customer Archetypes, also known as personas, are generalized representations of ideal customers. They are significant for guiding product development and tailoring marketing messages.

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Value Proposition

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Value Proposition is a clear statement that explains how a product solves customers' problems, delivers specific benefits, and why it's better than competing products. Its significance lies in communicating the core of a startup’s offering.

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Product/Market Fit

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Product/Market Fit is the degree to which a product satisfies a strong market demand. Its significance is demonstrated by its status as a critical milestone for startups, indicating early signs of sustainable growth.

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Customer-Centric

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A Customer-Centric approach is a business strategy that places the customer at the core of business decisions and processes. Its significance lies in creating products and services that provide real value to customers.

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Burn Rate

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Burn Rate is the rate at which a company consumes its capital to finance overheads before generating positive cash flow from operations. Its significance lies in being a metric for how long a startup can survive before needing additional funding.

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Bootstrapping

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Bootstrapping refers to starting a business without external capital or investing only from personal finances and revenue generated. Its significance lies in maintaining control and minimizing debt.

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Market Segmentation

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Market Segmentation is the process of dividing a broad market into subsets of consumers with common needs or interests. It’s significant for its use in targeting product offerings and marketing strategies more effectively.

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Scalability

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Scalability is the ability of a startup to maintain or improve profit margins while sales volume increases. Its significance is in determining the potential for a business to grow.

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