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Elevator Pitch Essentials
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The Hook
An engaging opening to capture the listener's interest. The purpose is to intrigue the audience so they want to learn more.
The Problem
A clear statement of the problem or need that the business intends to solve. It establishes relevance and urgency for the solution being pitched.
The Solution
A concise description of the product or service that addresses the problem presented. This illustrates the direct benefits and value proposition to the customer.
Target Market
Information about the specific group of customers the solution is designed for. It demonstrates an understanding of the market size and potential for growth.
The Business Model
An explanation of how the company will make money through its business operations. It covers the pricing strategy, revenue streams, and sales channels.
Traction
Evidence of the business's progress and validation in the marketplace, such as sales figures, partnerships, or user growth. It helps to build credibility and showcase momentum.
Marketing and Sales Strategy
An overview of the plan to attract and retain customers. It should describe the channels and tactics used for marketing and sales efforts.
The Competition
A brief analysis of current competitors and potential threats in the market, often describing how the solution is different or better than those of competitors.
Financial Projections
Forward-looking statements that estimate future revenue, profits, and growth rates based on current data and market analysis. It helps investors understand the potential financial success.
The Ask
A clear request for what is needed to move forward, such as investment, resources, or partnerships. It must specify the amount and terms for what is being requested.
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