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Crisis Communication Principles

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Internal Communication

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Communicating with employees and stakeholders during a crisis to ensure they're informed and engaged. Best practices include using multiple channels, being honest, and providing consistent updates.

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Media Training

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Training provided to spokespeople to effectively communicate with the media during a crisis. Best practices include staying calm, sticking to key messages, and being transparent.

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Stakeholder Mapping

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Identifying all potential stakeholders and their influence during a crisis. Best practices include understanding stakeholders' needs, keeping them informed, and engaging with them directly.

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Crisis Communication Plan

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A strategic document that outlines the procedures for dealing with various crises, including roles and communication channels to use. Best practices include having a plan in place before a crisis occurs, regularly updating it, and practicing it through simulations.

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Crisis Communication Channels

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Various media used to communicate during a crisis, including press releases, social media, and direct communication. Best practices include using established channels, quickly accessible formats, and regular updates.

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Social Media Management

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Using social media platforms to manage the spread of information during a crisis. Best practices include monitoring closely, responding quickly, and correcting misinformation.

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Transparency

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Being open and honest about the crisis situation to build trust with the public. Best practices include admitting mistakes, disclosing what is known, and not withholding information.

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Message Development

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Crafting key messages that are clear, concise, and consistent for use during a crisis. Best practices include focusing on what is known, avoiding technical jargon, and showing empathy.

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Crisis Communication Team

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A group of individuals designated to respond during a crisis, often from different departments. Best practices include selecting skilled communicators, defining clear roles, and ensuring quick decision-making.

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Spokesperson

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A designated individual authorized to speak on behalf of the organization during a crisis. Best practices include choosing someone credible, training them well, and ensuring they understand the crisis context.

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Monitoring and Measurement

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The process of tracking the effectiveness of crisis communication efforts and public sentiment. Best practices include using real-time monitoring tools, measuring message reach and impact, and adjusting strategy accordingly.

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Holding Statements

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Pre-prepared statements used in the immediate aftermath of a crisis while gathering more information. Best practices include keeping them brief, expressing concern, and not speculating or blaming.

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Post-Crisis Analysis

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Evaluating the handling of a crisis to learn from successes and mistakes. Best practices include being objective, involving all key players, and integrating feedback into future plans.

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Apology Strategies

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Approaches to expressing regret or asking for forgiveness in the wake of a crisis. Best practices include a sincere apology, acknowledging the impact, and outlining corrective actions.

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