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Crisis Communication Principles
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Flashcards
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Internal Communication
Communicating with employees and stakeholders during a crisis to ensure they're informed and engaged. Best practices include using multiple channels, being honest, and providing consistent updates.
Media Training
Training provided to spokespeople to effectively communicate with the media during a crisis. Best practices include staying calm, sticking to key messages, and being transparent.
Stakeholder Mapping
Identifying all potential stakeholders and their influence during a crisis. Best practices include understanding stakeholders' needs, keeping them informed, and engaging with them directly.
Crisis Communication Plan
A strategic document that outlines the procedures for dealing with various crises, including roles and communication channels to use. Best practices include having a plan in place before a crisis occurs, regularly updating it, and practicing it through simulations.
Crisis Communication Channels
Various media used to communicate during a crisis, including press releases, social media, and direct communication. Best practices include using established channels, quickly accessible formats, and regular updates.
Social Media Management
Using social media platforms to manage the spread of information during a crisis. Best practices include monitoring closely, responding quickly, and correcting misinformation.
Transparency
Being open and honest about the crisis situation to build trust with the public. Best practices include admitting mistakes, disclosing what is known, and not withholding information.
Message Development
Crafting key messages that are clear, concise, and consistent for use during a crisis. Best practices include focusing on what is known, avoiding technical jargon, and showing empathy.
Crisis Communication Team
A group of individuals designated to respond during a crisis, often from different departments. Best practices include selecting skilled communicators, defining clear roles, and ensuring quick decision-making.
Spokesperson
A designated individual authorized to speak on behalf of the organization during a crisis. Best practices include choosing someone credible, training them well, and ensuring they understand the crisis context.
Monitoring and Measurement
The process of tracking the effectiveness of crisis communication efforts and public sentiment. Best practices include using real-time monitoring tools, measuring message reach and impact, and adjusting strategy accordingly.
Holding Statements
Pre-prepared statements used in the immediate aftermath of a crisis while gathering more information. Best practices include keeping them brief, expressing concern, and not speculating or blaming.
Post-Crisis Analysis
Evaluating the handling of a crisis to learn from successes and mistakes. Best practices include being objective, involving all key players, and integrating feedback into future plans.
Apology Strategies
Approaches to expressing regret or asking for forgiveness in the wake of a crisis. Best practices include a sincere apology, acknowledging the impact, and outlining corrective actions.
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