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A form of digital entertainment where the story evolves based on the user's choices, creating a personalized story experience.

The application of game-design elements and game principles in non-game contexts to engage users in problem-solving and increase users' contributions.

Games designed for a primary purpose other than pure entertainment, such as education, training, health improvement, or social change.

The quality of the user's interaction and experience with a service or product that goes beyond mere use, including elements of behavior, emotion, and cognition.

An interactive experience where objects that reside in the real world are enhanced by computer-generated perceptual information.

Stands for Human-Computer Interaction, which is the study and practice of designing user interfaces that are easy to use and provide a user-friendly experience.

A simulated experience that can be similar to or completely different from the real world, implemented through technology like VR headsets.

A narrative technique that conveys a unified story experience across multiple platforms and formats, using different types of media.

An online video game with large numbers of players, often hundreds or thousands, on the same server.

A concept proposed by Mihaly Csikszentmihalyi describing a state in which someone is fully immersed and involved in an activity, leading to a feeling of focus and joy.