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The Psychology of Media Consumption
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Uses and Gratifications Theory
Explores how individuals actively seek out media to satisfy various emotional or intellectual needs.
Cultivation Theory
Suggests that long-term exposure to media content can shape an individual's perceptions of reality.
Selective Exposure Theory
Individuals prefer media messages aligned with their preexisting attitudes and beliefs, often leading to echo chambers.
Spiral of Silence Theory
Refers to the tendency for people to remain silent when they feel that their views are in opposition to the majority view on a subject.
Third-Person Effect
People tend to perceive that mass communicated media messages have a greater effect on others than on themselves.
Agenda-Setting Theory
Media doesn't tell us what to think, but it is influential in telling us what to think about.
Framing Theory
The way information is presented (framed) in media communications can influence people's attitudes and behaviors.
Elaboration Likelihood Model (ELM)
Explains how media messages can change attitudes through two primary paths: central and peripheral routes.
Mood Management Theory
Suggests people choose media content based on how it will manage or alter their moods.
Social Learning Theory
Posits that people can learn new behaviors and norms from observing others in the media.
Social Cognitive Theory
Media consumption can lead to learning through observation and imitation, also emphasizing the role of cognitive processes.
Script Theory
Media provides scripts of behavior that people use to understand and organize social situations.
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