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Reader-Response Criticism emphasizes the reader's role in interpreting media texts, suggesting that the meaning of a text is not inherent but is instead created within the interaction between the reader and the text.

Political Economy analyzes the ways in which corporate ownership, advertising, and market forces shape media content and thus influence messages broadcast to the public.

Psychoanalytic Criticism uses Freudian theories, like the concepts of the id, ego, and superego, to understand the psychological motivations of media creators and the impact of media on audiences' unconscious minds.

Queer Theory applies a lens of queer sexuality and identity to media texts, challenging normative ideas about gender and sexuality and advocating for diversity in media representation.

Feminist Criticism explores representations of gender in media and the ways in which media reinforce or challenge gender stereotypes and power dynamics.

Postmodern Criticism examines the style and content of media texts to understand how they reflect postmodern society's preoccupations with pastiche, hyperreality, and parody.

Semiotics is the study of signs and symbols, their use and meaning. In media criticism, it helps in decoding the message conveyed through images, texts, and sounds in various media contents.

Narrative Analysis examines the structural components of a story within media texts and how they are organized to convey meaning, including character development, plot and themes.

Marxist Criticism analyzes media based on class struggles and power structures, focusing on how media perpetuates the ideology of dominant societal groups.