Discover published sets by community

Objective: Challenge gender stereotypes. Strategy: Use emotional appeal to connect with audiences. Outcomes: High engagement and a positive brand image.

Objective: Create a personal connection with the consumer. Strategy: Personalize bottles with names. Outcomes: Increased sales and widespread social sharing.

Objective: Promote open-mindedness and social cohesion. Strategy: Bring together people with opposing views. Outcomes: Lauded for tackling tough issues and earned public praise.

Objective: Refresh brand image to a younger audience. Strategy: Use humor and an iconic character. Outcomes: Boosted sales and brand revival.

Objective: Engage existing users and attract new ones. Strategy: Make use of user data to create personalized reports. Outcomes: Viral sharing of personal music stats.

Objective: Inspire athletes to dream big. Strategy: Narrated by Colin Kaepernick focusing on overcoming adversity. Outcomes: Increased sales and brand positioning as a social activist.

Objective: Promote self-esteem among women. Strategy: Contrast self-perception vs. others’ views. Outcomes: Increased brand loyalty and global conversation.

Objective: Position Airbnb as a progressive brand. Strategy: Promote diversity and acceptance. Outcomes: Enhanced brand image and increased social conversations.

Objective: Market the camera as a tool for adventure. Strategy: User-generated content showcasing extraordinary experiences. Outcomes: Created a community of brand ambassadors.