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The principle that journalists should avoid letting personal bias affect their reporting. This ethical code developed as objectivity in journalism became valued.

Journalistic work should prioritize the public interest, guiding the decision-making process. This principle is a cornerstone of ethical journalism, serving as a social watchdog.

Journalists should distinguish between reporting and activism to maintain public trust. This ethical distinction prevents blurring lines that could compromise objective reporting.

Journalists should report with sensitivity to different cultures and beliefs. Cultural sensitivity in media ethics acknowledges global diversity and promotes understanding.

Reporting on conflicts must be done with accuracy, avoiding propaganda. The principle has its origins in the role of journalism in maintaining an informed citizenry during times of crisis.

Undercover reporting is controversial and should be used sparingly and ethically. It originated as a technique to uncover stories not accessible through traditional means.

Journalists should strive for accuracy and ensure that information is verified. This principle originates from the need to maintain credibility and public trust.

Journalists must hold themselves accountable for their work, correcting errors and addressing criticism. Accountability became a norm with the rise of professional ethics.

Financial journalists should disclose conflicts of interest and avoid using their position for personal gain. This code of ethics caters to the sensitive nature of financial information.

Journalists should be transparent about their methods to foster trust and credibility. This mandate is a response to the need for openness in the journalistic process.

Journalists must promptly correct errors and, where necessary, issue retractions. This ethical code is based on responsibility to factual reporting and accountability.

Journalism should not interfere with an individual's right to a fair trial. This principle ensures that media coverage does not prejudice legal proceedings.

Journalists should not plagiarize and must credit sources of content. The anti-plagiarism code of ethics has developed to maintain professional integrity and credibility.

The ethical use of graphic or disturbing imagery should be weighed against public interest and potential harm. The debate on this topic intensified with the availability of instant visual media.

Editorial content should be kept distinct from advertisements to avoid conflicts of interest. Developed to maintain the trustworthiness of journalism amid commercial pressures.

Journalism should consider the welfare of children and their right to privacy. This ethical principle developed due to the vulnerability and privacy rights of minors.

Ethical journalism involves engaging with viewers and addressing feedback constructively. This principle supports a responsive and participatory media environment.

Journalists should critically appraise government information and avoid merely amplifying it. The principle originated to uphold a democratic society's need for accountability.

Journalists should remain independent from subjects they report on to ensure objective reporting. The principle arose to avoid conflicts of interest and maintain impartiality.

Reporting should be balanced and fair to all sides, stemming from the ideal of journalism as a democratic forum. It ensures diverse viewpoints are represented.

Journalists should avoid sensationalizing news to attract audiences. The ethical stance against sensationalism grew from criticism of 'yellow journalism' in the late 19th century.

Journalists should be aware of the harm their reporting could cause and attempt to minimize it. This principle comes from the balance between the public's right to know and potential negative impact.

Journalists must protect the anonymity of sources who may face harm if identified. The practice began to maintain source trust and encourage the flow of information.

Journalists should respect individuals' privacy unless override by clear public interest. Privacy concerns in journalism gained prominence with the rise of invasive reporting techniques.