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Highlighted America's perceived economic recovery and optimism. This positive ad helped Reagan secure a landslide victory.

Used to play on voters’ fears of crime and racially charged imagery. Though controversial, it effectively questioned Dukakis's stance on crime and contributed to Bush's victory.

Featured an animated jingle that was catchy and promoted Eisenhower in a positive light. The ad campaign effectively capitalized on Eisenhower's likability and war hero image.

This ad conveyed a sense of renewal and positive change, influencing voters' perception of Reagan's presidency as hopeful and successful.

Used metaphorical imagery to discuss the potential threat posed by the Soviet Union, successfully framing Reagan as a strong leader in foreign policy.

Emphasized unity and hope through simple, repeatable slogans paired with Obama's charismatic speaking style. The approach massively mobilized and engaged voters, especially the youth.

Focused on the economic recession to critique President Bush's record. The straightforward approach resonated with the public's concerns, contributing to Clinton's win.