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Political Campaign Case Studies

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1994, South Africa

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Campaign details: The 1994 South African general election marked the end of apartheid and was the first in which citizens of all races were allowed to take part. Key players: Nelson Mandela, F.W. de Klerk, and the African National Congress (ANC). Outcome: The ANC won the election, and Nelson Mandela became the first black president of South Africa.

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1989, Poland

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Campaign details: The 1989 Polish legislative elections were the first partially free elections in the country since the pre-World War II era. Key players: Solidarity movement, General Wojciech Jaruzelski, and the Polish United Workers' Party. Outcome: Solidarity won a landslide victory, marking the beginning of the end for communist rule in Poland.

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2005, Germany

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Campaign details: The 2005 German federal election was called early after the Bundestag lost a motion of confidence. Key players: Gerhard Schröder, Angela Merkel, and the Social Democratic Party (SPD). Outcome: Angela Merkel's CDU won the most seats and she became the first female Chancellor of Germany.

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1960, United States

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Campaign details: The 1960 United States presidential campaign was notably for the first-ever televised presidential debates. Key players: John F. Kennedy and Richard Nixon. Outcome: John F. Kennedy won the election, becoming the 35th president of the United States.

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2008, United States

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Campaign details: The 2008 United States presidential campaign of Barack Obama, then junior U.S. senator from Illinois, was announced on February 10, 2007. Key players: Barack Obama, John McCain, Sarah Palin, and Joe Biden. Outcome: Barack Obama won the election, becoming the 44th president of the United States and the first African American to hold this office.

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2016, United Kingdom

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Campaign details: The 2016 Brexit referendum was a nationwide referendum that took place on 23 June 2016 to decide whether the UK should leave or remain in the European Union. Key players: David Cameron, Boris Johnson, and Nigel Farage. Outcome: The 'Leave' side won by 51.9% to 48.1%, leading to the UK initiating the process to withdraw from the EU.

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