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A specific group of consumers within the predefined target market, identified as the recipients for a particular advertisement or message. In fashion, a target audience could be determined by age, gender, income, or fashion preferences, and brands tailor their designs and marketing strategies to appeal to their defined audience.

The process of positioning your brand in the mind of your customers. Fashion brands use this to differentiate themselves from competitors by highlighting unique design elements, quality, or price points.

A collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. In fashion marketing, it's used to showcase a fashion brand's collection to buyers and the press, giving them a sense of the brand's aesthetic and storytelling.

A strategic planning technique used to help identify Strengths, Weaknesses, Opportunities, and Threats related to competition in business. In the context of fashion, a SWOT analysis helps brands assess their position in the marketplace and make informed strategic decisions.

A term used to describe clothing designs that move quickly from the catwalk to stores to meet new trends. Fast fashion brands accelerate the process of design to retail to take advantage of current fashion trends, often at the cost of ethical manufacturing practices.

The process of dividing a market of potential customers into groups, or segments, based on different characteristics. Fashion marketers use segmentation to more accurately target their messaging and products to specific groups such as luxury shoppers, eco-conscious buyers, or teens.

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. For a fashion brand, a USP could be handcrafted items, an innovative design feature, or an ethical supply chain.

A form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Fashion brands often leverage influencers to reach target audiences through authentic and trusted endorsements.

A combination of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. In the fashion industry, CRM is used to nurture relationships, keep customers engaged, and encourage repeat business.

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. For fashion brands, this could be in the form of blogs, fashion shows, or social media content that engages and inspires the target consumer.

A multi-channel sales approach that provides customers with a seamless shopping experience whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store. In fashion, this means creating a unified brand experience across various platforms including e-commerce, physical stores, and social media.

The practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Fashion retailers use visual merchandising to create aesthetically pleasing displays that highlight products and encourage customer traffic and sales.

A movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than just addressing fashion textiles or products, it comprises addressing the whole system of fashion.

The process of selling products and services directly between a business and consumers who are the end-users of its products or services. Most fashion retailers operate under a B2C model, selling clothing directly to the public either via stores or online platforms.

A form of marketing in which the products are promoted according to the season in which they are most likely to be needed, or when they will most appeal to the consumers. Fashion marketers use seasonal marketing to align with fashion cycles and maximize sales during peak buying times such as holidays or back-to-school periods.

The cycle through which every product goes through from introduction to withdrawal or eventual demise. Fashion products typically have a swift life cycle, moving from trend to mass adoption, and ultimately to decline as new fashions emerge.

Statistical data relating to the population and particular groups within it. Fashion marketers use demographics to identify target audiences by age, gender, income level, and other quantifiable characteristics.

The practice of predicting future fashion trends and styles. Forecasters use various tools to anticipate what will be popular in upcoming seasons, allowing fashion brands to prepare their collections to meet consumer demand.

The study of consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. In fashion marketing, psychographics complement demographics to create a more detailed profile of a target audience.