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A collection of photographs compiled to showcase a fashion designer's new collection, used for PR purposes to attract buyers and press attention.

The strategic placement of products with influential figures, who in turn wear or promote these items, creating organic publicity.

Earning a mention or feature in fashion publications through pitching stories or providing exclusive content, which builds legitimacy and brand awareness.

A form of advertising campaign or marketing strategy used by brands where a famous person uses their social status or influence to promote a product, service or charity.

Utilizing online platforms and influencers to create content that promotes the brand, establishing thought leadership and fashion authority.

Creating content or experiences that are designed to spread rapidly among consumers, often throughword-of-mouth and social media.

Creating a narrative around the brand that emotionally connects with consumers by highlighting its history, values, and vision.

Deploying targeted promotional content across social media platforms to engage with audiences and create shareable content related to the brand.

A written communication that reports specific but brief information about an event or other happening related to the brand, used to pique media interest and coverage.

A live presentation of a designer's new collection, which generates press coverage and industry buzz, and reinforces brand image.

A person, often a celebrity, who is paid to endorse and represent a fashion brand in a positive light, often through appearances and social media.

A strategy that engages consumers using branded experiences, often interactive or immersive, to create lasting emotional connections.

Communicating a fashion brand's environmentally conscious practices and ethical production processes to enhance its public image and align with consumer values.

A planned response to unexpected, negative events affecting the brand, aiming to protect and restore brand reputation.

Candid photography of fashion-forward individuals, typically captured during fashion week or in urban settings, which can influence trends and provide authentic brand engagement.

Engaging with social media influencers to create content and endorse products, thus leveraging their reach and credibility with target audiences.

A package provided to journalists with promotional materials about a fashion brand, including press releases, designer biographies, and high-resolution images.

Positive feedback from satisfied customers showcased in a brand’s marketing materials, which can enhance trust and credibility among potential buyers.

Temporary retail spaces that create a unique environment for customers to interact with the brand, generating media interest and direct consumer engagement.