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Fashion Product Development
15
Flashcards
0/15
Customer Feedback and After-Sales Service
Purpose: To gauge customer satisfaction and foster brand loyalty. Activities: Collecting and analyzing customer feedback, managing returns/exchanges, and providing customer support.
Sourcing
Purpose: To procure the necessary materials and services needed to create the product. Activities: Finding suppliers, negotiating prices, and quality assurance.
Retail Merchandising
Purpose: To present the product effectively in retail spaces. Activities: Visual merchandising, staff training, and product placement strategy.
Concept Development
Purpose: To create a product concept that fulfills the identified needs. Activities: Brainstorming sessions, mood boards creation, and initial design sketches.
Manufacturing
Purpose: To create the final product in mass quantities. Activities: Cutting fabrics, sewing, and assembling final pieces.
Production Planning
Purpose: To plan and organize the production process. Activities: Determining the production schedule, resource allocation, and quality control procedures.
Distribution
Purpose: To get the product to the retailer or end consumer. Activities: Managing inventory, shipping logistics, and establishing retailer relationships.
Sales Strategy
Purpose: To plan how to sell the product to retailers and consumers. Activities: Setting sales goals, determining distribution channels, and pricing strategies.
Evaluation and Iteration
Purpose: To review the product's performance and make improvements for the future. Activities: Sales analysis, customer reviews, and market feedback assessment.
Quality Control
Purpose: To ensure the product meets the brand's quality standards. Activities: Inspecting finished products, testing for durability, and verifying measurements.
Design
Purpose: To translate the concept into a tangible product. Activities: Finalizing sketches, selecting materials, and creating prototypes.
Marketing
Purpose: To promote and create demand for the product. Activities: Developing a marketing strategy, creating advertising content, and engaging with media.
Market Research
Purpose: To understand consumer needs and market gaps. Activities: Analyzing trends, studying competitors, and identifying target customer demographics.
Sampling
Purpose: To create prototypes to test and refine the design. Activities: Producing samples, fitting sessions, and making necessary adjustments.
Costing
Purpose: To determine the production cost and establish pricing. Activities: Calculating material, labor, and overhead costs, and setting the wholesale and retail prices.
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