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Retail Merchandising Terms

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Loss Leader

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A product sold at a loss to attract customers with the expectation that once inside the store, customers will make additional purchases.

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Fast Fashion

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A design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing, often replicating latest trends and high-fashion designs.

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Seasonal Merchandising

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Merchandising that changes with the seasons, including the rotation and promotion of seasonal items to correspond with weather changes or holidays.

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Stock-to-Sales Ratio

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The amount of inventory on hand in comparison to the number of sales being made—used to plan for future inventory levels.

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Shrinkage

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The loss of inventory due to theft, damage, or errors in the retail business. It's important to minimize to improve profitability.

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Cross Merchandising

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The retail practice of displaying products from different categories together, to encourage customers to purchase complementary items.

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Just-In-Time (JIT)

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An inventory strategy companies employ to increase efficiency and decrease waste by receiving goods only as they are needed in the production process.

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Sell-Through Rate

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A calculation that compares the amount of inventory a retailer receives from a vendor to what is actually sold to the customer.

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Planogram

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A visual diagram that details where every product in a retail store should be placed. It maximizes sales and gives a pleasant shopping experience.

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Open-To-Buy

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The budget plan for merchandising that shows the amount of money that can be spent on new inventory after considering the current inventory and sales.

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Visual Merchandising

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The practice of developing floor plans and three-dimensional displays in order to maximize sales and give customers an exciting shopping experience.

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Markup

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The amount added to the cost of a product to determine the selling price. It's expressed as a percentage over the cost.

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RFID (Radio-Frequency Identification)

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The use of radio waves to read and capture information stored on a tag attached to an object, commonly used for inventory tracking in retail.

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Upselling

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A sales technique whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue.

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Omnichannel Retailing

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A multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online or offline.

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Assortment Planning

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The process of selecting the variety of products that will be on offer in different categories, to cater to different customer tastes and demands.

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Turnover

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A measure of how often inventory is sold and replaced over a specific period. Higher turnover indicates more sales and efficiency in selling inventory.

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Sustainable Fashion

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A movement and process fostering change to fashion products and the fashion system towards greater ecological integrity and social justice.

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Private Label

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Products manufactured by one company for sale under another company's brand. Often seen in fashion retail as in-house brands exclusive to a retailer.

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Year-Over-Year (YOY)

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A method of evaluating two or more measured events to compare the results at one time period with those from another, identical or similar period on an annualized basis.

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Deadstock

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Inventory that has never been sold to or used by customers, often because it is out of date or out of season, resulting in a loss for the company.

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Trade Discount

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A reduction in the list price granted by wholesalers or manufacturers to the retail buyers, often determined by quantity or relationship.

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SKU (Stock Keeping Unit)

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A unique code consisting of letters and numbers that identify a product. It allows retailers to track the inventory of each product.

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BOPIS (Buy Online, Pick up In-Store)

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An omnichannel retail strategy that allows customers to purchase products online and pick them up in the physical store.

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Wholesale

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The sale of goods in bulk to retailers, who then sell them in smaller quantities to the end-user at a higher price, usually with added value or services.

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