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Retail Merchandising Terms
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Loss Leader
A product sold at a loss to attract customers with the expectation that once inside the store, customers will make additional purchases.
Fast Fashion
A design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing, often replicating latest trends and high-fashion designs.
Seasonal Merchandising
Merchandising that changes with the seasons, including the rotation and promotion of seasonal items to correspond with weather changes or holidays.
Stock-to-Sales Ratio
The amount of inventory on hand in comparison to the number of sales being made—used to plan for future inventory levels.
Shrinkage
The loss of inventory due to theft, damage, or errors in the retail business. It's important to minimize to improve profitability.
Cross Merchandising
The retail practice of displaying products from different categories together, to encourage customers to purchase complementary items.
Just-In-Time (JIT)
An inventory strategy companies employ to increase efficiency and decrease waste by receiving goods only as they are needed in the production process.
Sell-Through Rate
A calculation that compares the amount of inventory a retailer receives from a vendor to what is actually sold to the customer.
Planogram
A visual diagram that details where every product in a retail store should be placed. It maximizes sales and gives a pleasant shopping experience.
Open-To-Buy
The budget plan for merchandising that shows the amount of money that can be spent on new inventory after considering the current inventory and sales.
Visual Merchandising
The practice of developing floor plans and three-dimensional displays in order to maximize sales and give customers an exciting shopping experience.
Markup
The amount added to the cost of a product to determine the selling price. It's expressed as a percentage over the cost.
RFID (Radio-Frequency Identification)
The use of radio waves to read and capture information stored on a tag attached to an object, commonly used for inventory tracking in retail.
Upselling
A sales technique whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue.
Omnichannel Retailing
A multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online or offline.
Assortment Planning
The process of selecting the variety of products that will be on offer in different categories, to cater to different customer tastes and demands.
Turnover
A measure of how often inventory is sold and replaced over a specific period. Higher turnover indicates more sales and efficiency in selling inventory.
Sustainable Fashion
A movement and process fostering change to fashion products and the fashion system towards greater ecological integrity and social justice.
Private Label
Products manufactured by one company for sale under another company's brand. Often seen in fashion retail as in-house brands exclusive to a retailer.
Year-Over-Year (YOY)
A method of evaluating two or more measured events to compare the results at one time period with those from another, identical or similar period on an annualized basis.
Deadstock
Inventory that has never been sold to or used by customers, often because it is out of date or out of season, resulting in a loss for the company.
Trade Discount
A reduction in the list price granted by wholesalers or manufacturers to the retail buyers, often determined by quantity or relationship.
SKU (Stock Keeping Unit)
A unique code consisting of letters and numbers that identify a product. It allows retailers to track the inventory of each product.
BOPIS (Buy Online, Pick up In-Store)
An omnichannel retail strategy that allows customers to purchase products online and pick them up in the physical store.
Wholesale
The sale of goods in bulk to retailers, who then sell them in smaller quantities to the end-user at a higher price, usually with added value or services.
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