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Fashion Retail Operations
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Flashcards
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Visual Merchandising
The practice of developing floor plans and three-dimensional displays to maximize sales. In fashion retail, it's key for product presentation and attractiveness.
Markdowns
A reduction in the original selling price of products. In fashion retail, markdowns are used to clear out-of-season stock and improve cash flow.
Deadstock
Inventory that has never been sold to or used by customers. Fashion retailers work to avoid deadstock through accurate demand forecasting.
BOPIS
Buy Online, Pick-up In Store, a retail strategy that combines online shopping with brick-and-mortar convenience. In fashion retail, it offers flexibility for customers and can lead to increased sales.
SKU
Stock Keeping Unit, a unique identifier for each product, helping retailers track inventory and sales data. Essential for inventory management in fashion retail to track diverse items.
Drop Shipping
A retail fulfillment method where a store doesn't keep products in stock but instead transfers orders to a third-party supplier. For fashion retailers, it means no inventory holding risks.
RFID
Radio Frequency Identification, used for automatic identification and tracking of inventory. Fashion retailers use RFID tags to manage inventory efficiently and prevent loss.
Customer Relationship Management (CRM)
A system for managing a company's interactions with current and potential customers. In fashion retail, CRM is vital for customer loyalty and repeat sales.
Omnichannel Retailing
A multi-channel approach to sales that seeks to provide the customer with a seamless shopping experience, combining online and offline channels. Crucial in fashion retail for integrated customer experiences.
Footfall
The number of people entering a retail store over a given period. Critical for fashion retail as it can be an indicator of store popularity and potential sales.
Cross-Merchandising
A retail strategy that involves displaying products from different categories together to stimulate additional purchases. In fashion, pairing accessories with clothes can encourage larger sales.
Planogram
A diagram or model that indicates the placement of retail products on shelves to maximize sales. In fashion retail, planograms guide the layout of apparel to enhance visual appeal.
Shrinkage
The loss of inventory due to theft, damage, or error. Fashion retailers seek to minimize shrinkage to protect profits and maintain accurate stock levels.
Loss Leader
A product sold at a loss to attract customers. In fashion retail, it's used to draw in shoppers with the hope that they will make additional purchases at full price.
Just-In-Time (JIT) Inventory
An inventory strategy that aligns raw material orders from suppliers directly with production schedules. Fashion retailers use JIT to reduce inventory costs and increase efficiency.
Turnover
The rate at which inventory is sold and replaced over a period. High turnover in fashion retail indicates strong sales and effective inventory management.
Fast Fashion
A retail strategy involving the rapid production of high volumes of clothing, replicating the latest trends. This approach in fashion retail requires efficient operations and supply chain management.
Store Layout
The arrangement of physical space in a retail store to enhance customer experience and maximize sales. In fashion retail, layout is critical for facilitating the shopping journey.
Point of Sale (POS) System
The place where a retail transaction is completed. A POS system in fashion retail not only handles sales but can also track customer data and inventory levels.
Open-To-Buy
A financial budget for merchandise purchases that helps retailers manage inventory levels. In fashion retail, it's pivotal for avoiding overbuying and underbuying.
Segmentation
The process of dividing a broad consumer or business market into sub-groups based on shared characteristics. Fashion retailers use segmentation to target marketing efforts effectively.
Private Label
Products produced by one company for sale under another company's brand. In fashion retail, private labels allow for exclusivity and higher profit margins.
Sell-Through Rate
The percentage of units sold versus the number received by a retailer over a specific period. This metric in fashion retail indicates the success of inventory management strategies.
Supply Chain Management
The management of the flow of goods and services from production to sale. Effective supply chain management in fashion retail ensures timely delivery and reduces costs.
Consumer Behavior Analysis
The study of consumers and how they choose to spend their money. In fashion retail, understanding consumer behavior is crucial for product development and marketing strategies.
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