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Fashion Design Principles

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Unity

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Unity in fashion design is the cohesive look that is achieved when all components of a work look as though they belong together. It is created through the consistent use of style, color, and material.

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Functionality

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Functionality in fashion refers to the practical aspect of a garment and how it meets the needs of the wearer. Beyond aesthetic, design must consider usability, comfort, and accommodation of different activities.

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Contrast

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Contrast in fashion involves the juxtaposition of opposing elements, such as color, texture, or shape, to create visual interest and focus. High contrast can make designs stand out, while low contrast can be subtle and sophisticated.

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Variety

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Variety in fashion introduces diversity and change to prevent monotony. It involves using a range of different design elements such as textures, shapes, and colors to create visual interest.

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Proportion

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Proportion in fashion refers to the relationship of sizes and shapes within a garment. It has to do with how the parts of a garment relate to each other and to the body as a whole for aesthetic appeal.

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Harmony

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Harmony in fashion design is the pleasing arrangement of the parts of a garment so that they complement each other. It is achieved through the thoughtful combination of colors, fabrics, and shapes.

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Scale

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Scale in fashion refers to the size of design elements and patterns in relation to the overall garment. It affects how a piece is perceived and can play into the proportions of the design.

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Emphasis

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Emphasis, or focal point, in fashion design is about creating an area that draws attention. Designers may use bold colors, embellishments, or unique design elements to create a center of interest that guides the viewer's eye.

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Balance

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Balance in fashion refers to the visual equilibrium and distribution of elements in a garment. It can be symmetrical (formal balance) or asymmetrical (informal balance), and it ensures that the design does not visually overpower one side over the other.

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Rhythm

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Rhythm in fashion design refers to the repetition or organized movement of various design elements to create visual flow. It can lead the viewer's eye across the garment in a deliberate path.

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