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Fashion Line Development

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Production Planning

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Planning the manufacturing process. Key activities include creating a timeline, sourcing bulk materials, and arranging for production resources.

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Prototyping

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Creation of a sample or initial version of the product. Key activities include sewing mock-ups, fitting, and adjustments.

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Design

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Designers create initial sketches and silhouettes for the new line. Key activities include sketching, fabric selection, and theme development.

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Buyer Feedback

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Gathering opinions from potential buyers. Key activities include reviewing feedback, making note of suggestions, and possible design alterations.

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Manufacturing

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Mass production of the fashion line. Key activities include garment assembly, quality control, and packaging.

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Concept Generation

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The initial stage where ideas and inspiration are gathered. Key activities include trend analysis, market research, and brainstorming sessions.

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Costing

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Determining the price of creating each garment. Key activities include calculating material costs, labor, overheads, and setting a wholesale price.

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Sample Production

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Producing a limited number of pieces for each design. Key activities include pattern making, cutting, and stitching.

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Line Editing

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Refining the collection by choosing the final pieces. Key activities include reviewing designs, selecting bestsellers, and ensuring a coherent theme.

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Material Sourcing

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The process of finding the right fabrics and trims. Key activities include contacting suppliers, negotiating prices, and quality testing.

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Sales Campaign

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Marketing the line to potential buyers. Key activities include creating lookbooks, staging fashion shows, and buyer meetings.

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Distribution

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Getting the fashion line to retailers. Key activities include logistics planning, inventory management, and transportation.

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Quality Assurance

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Ensuring products meet quality standards. Key activities include systematic inspection, defect identification, and resolution.

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Marketing and Promotion

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Creating consumer demand for the fashion line. Key activities include advertising, social media campaigns, and public relations events.

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Retail Merchandising

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Preparing products for sale in stores. Key activities include visual merchandising, stocking, and pricing strategy.

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