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Fashion Line Development
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Flashcards
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Production Planning
Planning the manufacturing process. Key activities include creating a timeline, sourcing bulk materials, and arranging for production resources.
Prototyping
Creation of a sample or initial version of the product. Key activities include sewing mock-ups, fitting, and adjustments.
Design
Designers create initial sketches and silhouettes for the new line. Key activities include sketching, fabric selection, and theme development.
Buyer Feedback
Gathering opinions from potential buyers. Key activities include reviewing feedback, making note of suggestions, and possible design alterations.
Manufacturing
Mass production of the fashion line. Key activities include garment assembly, quality control, and packaging.
Concept Generation
The initial stage where ideas and inspiration are gathered. Key activities include trend analysis, market research, and brainstorming sessions.
Costing
Determining the price of creating each garment. Key activities include calculating material costs, labor, overheads, and setting a wholesale price.
Sample Production
Producing a limited number of pieces for each design. Key activities include pattern making, cutting, and stitching.
Line Editing
Refining the collection by choosing the final pieces. Key activities include reviewing designs, selecting bestsellers, and ensuring a coherent theme.
Material Sourcing
The process of finding the right fabrics and trims. Key activities include contacting suppliers, negotiating prices, and quality testing.
Sales Campaign
Marketing the line to potential buyers. Key activities include creating lookbooks, staging fashion shows, and buyer meetings.
Distribution
Getting the fashion line to retailers. Key activities include logistics planning, inventory management, and transportation.
Quality Assurance
Ensuring products meet quality standards. Key activities include systematic inspection, defect identification, and resolution.
Marketing and Promotion
Creating consumer demand for the fashion line. Key activities include advertising, social media campaigns, and public relations events.
Retail Merchandising
Preparing products for sale in stores. Key activities include visual merchandising, stocking, and pricing strategy.
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