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A trademark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others. Example: The Nike swoosh.

Brand extension is the use of an established brand name in new product categories. Example: Apple's extension from computers to smartphones with the iPhone.

Fashion Week is a series of designer presentations held biannually in major cities around the world, where designers exhibit their latest collections. Example: New York Fashion Week.

A capsule collection is a concise, limited-edition set of clothing, typically a few staple and versatile items that don't go out of fashion. Example: A designer's special collection with a retailer for a season.

Licensing is a business arrangement where the licensee is allowed to use the licensor's brand name, logo, or character for certain purposes. Example: Disney licensing its characters to toy manufacturers.

Co-branding is a marketing strategy that involves collaboration between two or more brands to create a product or service that leverages the distinctiveness of each brand. Example: The H&M and Balmain collaboration.

A pop-up shop is a temporary retail space that opens for a short period of time, often to take advantage of a seasonal trend or to launch a new product. Example: A Halloween costume store opening in October.

A flagship store is the leading store of a retail brand, often in a prominent location, that showcases the brand's most complete selection of merchandise. Example: The Apple Store on Fifth Avenue in New York City.

Visual merchandising is the practice of designing store displays to enhance the aesthetics of a product or store to increase sales. Example: Window displays at Macy's.

Fast fashion is a term used to describe clothing designs that move quickly from the catwalk to stores to meet new trends. Example: Brands like Zara and H&M.

An SKU is a unique identifier for each distinct product and service that can be purchased. Example: A specific color and size of a shirt style may have its own SKU.

Fashion forecasting predicts upcoming trends by analyzing past and current fashion and predicting future trends. Example: Trend agencies predicting the rise of Athleisure.

Fashion merchandising involves the production, buying, and selling of fashion items, from conception to point of sale. Example: Zara's management of the entire lifecycle of its clothing line.

A private label product is manufactured and provided by one company but is offered under another company's brand. Example: Store brand products in supermarkets.