Explore tens of thousands of sets crafted by our community.
Retail Merchandising Techniques
15
Flashcards
0/15
Lifestyle Merchandising
Creating store displays that appeal to a customer's aspirational lifestyle or identity, allowing them to visualize products within their own life, thus bolstering the perceived value of the items and increasing sales.
Cross-Merchandising
Placing complementary products near each other to encourage shoppers to purchase additional, related items, thereby increasing basket size and sales revenue.
Omnichannel Merchandising
Integrating the retail experience across multiple channels (online and offline) to provide a seamless customer experience, which can significantly influence customer loyalty and increase sales.
Point of Purchase (POP) Displays
Special standalone displays near checkout areas or other strategic store locations designed to catch the shopper's eye and promote impulse buying, thus potentially increasing average transaction value.
Planogram Compliance
Adhering to a predefined merchandising plan or layout designed to maximize sales. Compliance with planograms ensures consistency and can positively influence store appearance and shopping experience.
Visual Merchandising
The practice of optimizing the presentation of products and store layouts to enhance customer appeal and increase sales. This technique can magnify the store's space effectiveness and create a more engaging shopping experience.
Educational Merchandising
Providing information alongside products to inform customers about features, benefits, or related products, aiming to guide purchasing decisions and increase the perceived value and sales of products.
Sensory Merchandising
Creating a multi-sensory shopping environment through music, lighting, scents, and tactile experiences to appeal to customers' emotions and senses, potentially leading to a more memorable shopping experience and increased sales.
Sustainable Merchandising
Implementing environmentally-friendly practices and promoting eco-friendly products to appeal to the growing consumer interest in sustainability, which can build brand loyalty and increase sales among eco-conscious customers.
Seasonal Merchandising
Capitalizing on different seasons or holidays to promote relevant products, creating timely and dynamic displays that can drive seasonal sales and attract customers looking for specific seasonal items.
Cluster Merchandising
Grouping similar or related products together in a dedicated zone within the retail space to facilitate ease of shopping and comparison, thereby improving customer satisfaction and sales volume.
Discount Merchandising
Offering price reductions or special promotions to stimulate sales. This approach can quickly move stock, increase short-term revenue, and attract price-sensitive customers.
Shelf Space Optimization
Careful arrangement of products on shelves to maximize visibility and sales. Higher selling or premium items are usually placed at eye level, employing strategic shelf location to influence purchasing behavior.
Digital Merchandising
Utilizing digital technologies such as screens and interactive displays in-store to engage customers, provide information, and offer personalized experiences that can lead to increased sales.
Impulse Merchandising
Strategically placing products to trigger spontaneous, unplanned purchases by consumers. Typically found near the checkout area, this method can significantly boost sales of lower-priced items.
© Hypatia.Tech. 2024 All rights reserved.