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Fashion Photo Shoot Glossary
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Lookbook
A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. It is used as a marketing tool to demonstrate the aesthetic of a brand.
Editorial
An editorial photo shoot is a series of images that tell a story or are based on a concept for publication in a magazine or online. It often involves high-fashion or avant-garde looks.
Portfolio
In the context of a photo shoot, a portfolio is a collection of a photographer's or model's work used to showcase their skills and range of experience to potential clients or agencies.
Mood Board
A mood board is a type of collage consisting of images, text, and samples of objects in a composition, it is used to convey the general idea or feel of a particular shoot to the team.
Call Sheet
A call sheet is a document provided to the crew and talent of a photo shoot that outlines the schedule for the day and includes important details such as location, contact information, and times for makeup, hair, and styling.
High-Key Lighting
High-Key Lighting refers to a style of lighting that is bright and evenly lit with few shadows. It is often used in fashion photography to create an upbeat, shadow-free environment.
Low-Key Lighting
Low-Key Lighting is a lighting technique that produces images with strong contrasts, dark tones, and a moody atmosphere, often used to add drama and depth to a photo shoot.
Look
In fashion photography, a 'look' refers to a distinct outfit or style that a model wears during a photo shoot. Multiple 'looks' are often captured to show variety in a portfolio or lookbook.
Composite Card
A composite card, or comp card, is a marketing tool for models that contains several small photographs, their stats, and contact information. It's like a business card for models.
Wrap Shot
A wrap shot is the final photo taken during a shoot. It signifies the end of the shoot and is often a fun or candid shot of the team or model.
Test Shoot
A test shoot is a photo session organized to experiment with different styles, techniques, or concepts, often used to build a model's portfolio or try out new ideas without commercial pressure.
Behind the Scenes (BTS)
Behind the Scenes content from a photo shoot includes any imagery or footage captured during the production that shows the process, the crew at work, and the creation of the final images.
Tear Sheet
A tear sheet is a page 'torn' from a publication where a photographer or model’s work has been featured. It serves as proof of publication and can be used in a portfolio.
Art Direction
Art direction involves making decisions regarding the visual elements of a project, managing the overall aesthetic and communicating the concept to the audience through choice of imagery, design, and style.
Styling
Styling refers to the process of selecting and coordinating clothing and accessories for models in a photo shoot. It is essential in conveying the desired image or theme of the shoot.
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