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The process of dividing a broad consumer market into subsets of consumers who have common needs and priorities.

Creating a unique image and identity for a resort in the minds of consumers, differentiated from competitors.

The clear statement that describes the benefit of staying at a resort, how it solves customers' needs, and what distinguishes it from the competition.

The practice of monitoring and influencing how a resort is perceived by guests and the public.

Creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience.

The process of optimizing a resort's online content so that a search engine likes to show it as a top result for searches of certain keywords.

A model of internet marketing in which resorts pay a fee each time one of their ads is clicked.

Sending targeted and personalized messages to a resort's subscriber list to inform, engage, and encourage bookings.

The use of social media platforms and websites to promote a resort and its services.

Collaborating with individuals who have a significant following on social media to enhance the reach and credibility of a resort.

Strategies and technologies used by resorts to manage and analyze guest interactions and data throughout the customer lifecycle.

Marketing strategy that directly engages consumers and invites them to participate in the evolution of a resort’s brand.

Programs offered by a resort designed to provide rewards, discounts, and other special incentives as a way to encourage repeat business.

A variable pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue from a fixed inventory (such as hotel rooms).

Official statements issued to newspapers giving information on a particular matter, used to announce special events, achievements, or promotional offers by a resort.

Techniques used by resorts to encourage guests to book directly through their own channels, rather than through third-party intermediaries.

Resorts collaborating with other businesses or brands to combine resources, increase brand awareness and broaden their reach.

Promotional strategy that involves face-to-face contact between resorts and their guests at special events like conventions, concerts, or sporting events.

The practice of managing and disseminating information from a resort to the public in order to affect their perceptions.

A type of online advertising that enables resorts to show targeted ads to users who have already visited their website or are a part of their contact database.

A marketing approach that uses existing social networks to promote a resort, relying on users to spread the message.

A growth strategy where a resort aims to increase its market share within existing markets using tactics like pricing strategies, advertising, sales promotions, or increased distribution.

A sales technique used by resorts to get a customer to spend more by purchasing a product that's related to what's being bought already.

A growth strategy that involves the expansion of the existing resort business into new markets or new market segments.

Promoting a resort's sustainability practices in a way that attracts guests who are concerned about their environmental footprint.

The use of marketing strategies that adapt to the cultural values and traditions of different markets or demographic groups.

An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Analyzing current and historical data to make predictions about future events, helping resorts to anticipate guests' needs and optimize pricing and inventory.

Strategic partnerships between a resort and another brand to take advantage of each other's customer base and brand equity.

Marketing strategy that uses location intelligence to plan and implement marketing activities.

Encouraging and facilitating guests to talk to others about their positive experiences at the resort.

Adjusting marketing strategies in sync with seasonal trends or occasions to capitalize on the varying demands.

A marketing strategy where guests are involved in the creation of the product, enhancing their engagement and personal attachment to the resort.

A multi-channel sales approach that provides the customer with an integrated resort experience, whether they're online from a desktop or mobile device, or in a brick-and-mortar place.

The ratio of the number of room lookers to the number of room bookers. It's an important metric to understand the influence of visual and informational content on conversions for a resort.

The localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them.

Creating detailed descriptions of fictitious guests representing different segments of the resort's target market to tailor marketing strategies.

Applying game-design elements in non-game contexts, such as resort marketing, to improve user engagement, organizational productivity, and learning.

A type of advertising that matches the form and function of the platform upon which it appears, often found in social media feeds, or as recommended content on a web page.

The process of increasing the percentage of visitors to a resort's website that convert into customers, or more generally, take any desired action on a webpage.

A type of performance-based marketing where a resort rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Advertising tailored to and delivered on mobile devices, like smartphones or tablets, often offering users options like click-to-call buttons or mobile app promotions.