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Elements of Persuasion

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Ethos

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Refers to the credibility of the speaker or writer, and is used to convince the audience of the speaker's authority or character.

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Pathos

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Appeals to the audience's emotions, trying to evoke feelings to gain approval or provoke an emotional response.

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Logos

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Relies on logic and facts to support an argument, using evidence and reason to persuade the audience.

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Kairos

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Refers to the timing and recognition of the opportune moment to deliver an argument, emphasizing the importance of context in persuasion.

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Exigence

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Denotes an issue, problem, or situation that prompts someone to write or speak, driving the urgency of the message.

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Narratio

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Utilizes narrative as a form of persuasion, telling a story to make a point or to more deeply engage the audience.

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