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Elements of Persuasion
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Ethos
Refers to the credibility of the speaker or writer, and is used to convince the audience of the speaker's authority or character.
Pathos
Appeals to the audience's emotions, trying to evoke feelings to gain approval or provoke an emotional response.
Logos
Relies on logic and facts to support an argument, using evidence and reason to persuade the audience.
Kairos
Refers to the timing and recognition of the opportune moment to deliver an argument, emphasizing the importance of context in persuasion.
Exigence
Denotes an issue, problem, or situation that prompts someone to write or speak, driving the urgency of the message.
Narratio
Utilizes narrative as a form of persuasion, telling a story to make a point or to more deeply engage the audience.
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