Explore tens of thousands of sets crafted by our community.
Models of Communication
10
Flashcards
0/10
Osgood-Schramm Model
A circular model that emphasizes the roles of encoder and decoder. Key Elements: Encoder, Decoder, Message, and Interpretation.
Petty and Cacioppo's Elaboration Likelihood Model
Analyzes how attitudes are shaped, reinforced, or changed through different routes of information processing. Key Elements: Central Route, Peripheral Route, Motivation, and Ability.
Gerbner's General Model
A comprehensive framework that stresses the complex, multi-step process of communication. Key Elements: Perceptual Dimensions, Contextual Factors, Effects, and Meanings.
Dance's Helical Spiral of Communication
Suggests that communication is cumulative and progressively evolves. Key Elements: Evolutionary Nature, Continuity, Unpredictability, and Complexity of Communication.
Barnlund's Transactional Model
Considers the dynamic and changing nature of communication where sender and receiver are engaged in a simultaneous transaction. Key Elements: Simultaneous Sending and Receiving, Feedback, and Noise.
Lasswell's Model
A verbal model that answers the questions: Who? Says what? In which channel? To whom? With what effect? Key Elements: Act of Communication, Content, Media, Audience, and Effect.
Shannon-Weaver Model
A mathematical model of communication that describes how information is transmitted from one place to another. Key Elements: Source, Encoder, Channel, Decoder, Receiver, Noise, and Feedback.
Westley and MacLean's Model
A model that incorporates feedback and multiple levels of communication, including interpersonal and mass communication. Key Elements: Source, Messages, Channels, Receivers, Feedback, and Gatekeepers.
Gerber's Organizational Communication Model
Describes patterns and interactions within organizations. Key Elements: Direction of Communication, Style of Communication, Channels, and the Network of Communicators.
Berlo's SMCR Model
Stands for Source, Message, Channel, and Receiver. Key Elements: Communication skills, Attitudes, Knowledge, Social System, and Culture of the sender and receiver.
© Hypatia.Tech. 2024 All rights reserved.