Discover published sets by community

One of the main theorists behind the constructivist theory of communication; he proposed that all behavior is communication. He's also known for his five axioms of communication, suggesting that 'One cannot not communicate.'

Developed the theory of 'The medium is the message'; foresaw the World Wide Web 30 years before it was invented.

Developed the Reception Theory in cultural studies, which emphasizes the reader's role in interpreting messages, and Encoding and Decoding model of communication.

Considered the founder of the field of communication studies, he developed the Schramm's Model of Communication which included the encoder, the signal, and the decoder.

Developed the Spiral of Silence theory which describes the process by which one opinion becomes dominant as those who perceive their opinion to be less popular become silent.

Known for his work in cybernetics and the concept of the Nerves of Government, which applies communication theory to the workings of a political system.

Developed the Shannon-Weaver model of communication, which proposed the mathematical theory of communication and laid the foundation for the field of information theory.

Developed the Diffusion of Innovations Theory which seeks to explain how, why, and at what rate new ideas and technology spread through cultures.

Best known for his studies on the relative importance of verbal and nonverbal messages, proposing the 7%-38%-55% rule in communication.

Introduced the concept of the 'looking-glass self' which posits that a person's self grows out of society's interpersonal interactions and the perceptions of others.

Formulated the Lasswell Model of Communication, which suggests that a convenient way to describe an act of communication is to answer the following questions: Who? Says What? In Which Channel? To Whom? With What Effect?

Created the Cultivation Theory which suggests that exposure to mass media, especially television, shapes our perceptions of reality over time.

Formulated the concept of the public sphere and communicative action, focusing on the role of rational discourse in the democratic process.

Known for his dramaturgical analysis approach to social interaction, proposing the Front Stage and Back Stage self in 'The Presentation of Self in Everyday Life'.