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Digital Advertising Formats

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Email Ads

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Email advertising involves sending promotional messages via email with the intent to attract new customers or keep existing ones engaged. It is often used in loyalty campaigns and newsletters.

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Social Media Ads

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Social media ads appear on platforms such as Facebook, Twitter, and Instagram to leverage user data for targeted advertising, commonly used to reach a demographic closely aligned with a brand's target audience.

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Video

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Video ads are commercials that appear before, during, or after streaming content. They are commonly used on video platforms like YouTube, providing an engaging way to capture audience interest with visual and auditory elements.

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Sponsored Content

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Sponsored content includes articles, infographics, videos, and other media that's paid for by advertisers but appears within the editorial flow of the site. It's used for storytelling and providing value through information or entertainment.

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Pay-Per-Click (PPC)

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PPC is an advertising model where advertisers pay each time a user clicks on one of their online ads. It's commonly used in search engine advertising like Google Ads.

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Native

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Native advertising blends with the platform's organic content, offering sponsored messages that are relevant to the user. They are used for promoting content in a less intrusive manner on social media or content platforms.

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Banner

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A banner ad is a form of advertisement that appears as a rectangular image or animation at the top, bottom, or sides of a website. Commonly used to promote brands or products and has a high visibility on a webpage.

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Pop-Up

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Pop-up ads are forms of online advertising that pop up in a new browser window. They are used to grab user attention disruptively and are commonly seen on various websites offering deals or newsletters.

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Interstitial

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Interstitial ads are full-page ads that appear before or after an expected content page, often with a timed delay for user engagement. They're typically used in mobile app advertising to capture full attention.

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Display

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Display ads are a diverse range of visual advertisements that appear on third-party websites related to the ad's content. They are used to retarget users or promote specific products or services.

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