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A designated group responsible for managing the communication during a crisis.

A comprehensive guide that outlines the actions to be taken during a crisis.

Identifying all parties that may be impacted by the crisis and determining the best way to communicate with them.

Simulated exercises to prepare the team and test the crisis communication plan.

Continuously tracking the effectiveness of communication efforts and making adjustments as necessary.

Preparing chosen representatives to communicate effectively with the media and public during a crisis.

Using online platforms to communicate with the public and monitor sentiment during a crisis.

Managing interactions with journalists and media outlets to ensure accurate and timely dissemination of information.

Keeping employees informed and engaged throughout the crisis.

Efforts to protect and restore the organization's reputation in the wake of a crisis.

Ensuring the organization's communication complies with the law and best practices to mitigate legal risk.

Guidelines that outline how communications are managed and who is authorized to speak on behalf of the organization.

The specific avenues through which critical communication is shared during a crisis, internally and externally.

The importance of quick and timely communication during a crisis to manage perceptions and information flow.

Crafting clear, concise, and consistent messages that are appropriate for the crisis.

Conveying information about potential threats to public health and safety.

Selecting and using the most effective ways to transmit messages to different audiences during a crisis.