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Crisis Communication Planning
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Flashcards
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1. Crisis Communication Team
A designated group responsible for managing the communication during a crisis.
2. Stakeholder Analysis
Identifying all parties that may be impacted by the crisis and determining the best way to communicate with them.
3. Crisis Communication Plan
A comprehensive guide that outlines the actions to be taken during a crisis.
10. Crisis Communication Drills
Simulated exercises to prepare the team and test the crisis communication plan.
16. Crisis Communication Channels
The specific avenues through which critical communication is shared during a crisis, internally and externally.
9. Risk Communication
Conveying information about potential threats to public health and safety.
11. Monitoring and Evaluation
Continuously tracking the effectiveness of communication efforts and making adjustments as necessary.
5. Media Relations
Managing interactions with journalists and media outlets to ensure accurate and timely dissemination of information.
7. Internal Communication
Keeping employees informed and engaged throughout the crisis.
4. Spokesperson Training
Preparing chosen representatives to communicate effectively with the media and public during a crisis.
13. Crisis Communication Policy
Guidelines that outline how communications are managed and who is authorized to speak on behalf of the organization.
15. Reputation Management
Efforts to protect and restore the organization's reputation in the wake of a crisis.
14. Communication Channels
Selecting and using the most effective ways to transmit messages to different audiences during a crisis.
17. Timeliness
The importance of quick and timely communication during a crisis to manage perceptions and information flow.
12. Legal Considerations
Ensuring the organization's communication complies with the law and best practices to mitigate legal risk.
6. Social Media Management
Using online platforms to communicate with the public and monitor sentiment during a crisis.
8. Message Development
Crafting clear, concise, and consistent messages that are appropriate for the crisis.
18. Empathy and Tone
Adopting the appropriate emotional tone in crisis communications to show understanding and concern for those affected.
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