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Corporate identity is the external manifestation of a company's character, encompassing visual and verbal elements such as logos, colors, packaging, and communications.

Brand extension is the strategy of using an established brand name in new product categories. This can leverage brand equity to increase sales and consumer perceptions of new product lines.

Visual identity system is a suite of visual elements that a company employs to consistently represent the company's brand, enhancing its recognition in communications across diverse media.

Brand engagement refers to the process of forming an emotional or rational attachment between a consumer and a brand, influencing brand loyalty and advocacy.

Brand communication encompasses the messages and media used to communicate with the market, expressing the brand's values, offerings, and value proposition.

Brand revitalization is a strategy to recapture lost sources of brand equity and find new sources of brand equity. This may involve rebranding or repositioning to align with current market conditions.

Brand personality is the set of human traits or characteristics associated with a brand, shaping how people feel about and interact with the brand.

Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers.

A brand alliance is a strategic collaboration between two or more companies that aim to work together to promote and sell a single product or service, leveraging each other's brand equity.

Brand loyalty is the tendency of consumers to continuously purchase the same brand's products or services over time, rather than choosing competitor brands.

Brand awareness is the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Rebranding is the process of changing the corporate image of an organization. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand.

A brand manual or brand guidelines is a document that provides detailed instructions on how to communicate a brand, including logos, colors, fonts, and messaging, to ensure consistent representation.

Brand hierarchy refers to the structuring of brands within a single company, defining the different layers of branding and relationships within a brand portfolio.

Brand equity refers to the value and strength of a brand that determines its worth. It can significantly impact a company's performance by influencing customer choice and loyalty.

Brand positioning is the process of placing a brand in the consumer's mind over and against competitors in terms of attributes and benefits that the brand does and does not offer.

A brand portfolio is the collection of all the brands and brand lines a particular company offers for sale to consumers in a particular category or market segment.

A brand promise is the commitment a company makes to its customers, delivering consistent value and experience across all points of interaction.

Brand valuation is the process of estimating the total financial value of a brand. It encompasses tangible and intangible assets related to the brand.

Brand architecture is the organizational structure of a company's brand portfolio, showing brand relationships and hierarchies among parent and subsidiary brands.

The brand identity prism is a framework that describes a brand's identity by six dimensions: physique, personality, culture, relationship, reflection, and self-image.

Internal branding is the practice of aligning the company's employees with the brand's identity, ensuring they understand and embody what the brand stands for in their behaviors and service delivery.

Brand association refers to the qualities, attributes, and relations consumers associate with a brand, influenced by advertising, word of mouth, and direct experience.

Brand differentiation is the process of making a brand stand out from its competitors by emphasizing unique features, benefits, or elements that create value for customers.