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Essential Social Media Policies
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Flashcards
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Crisis Communication Policy
Prepares the organization for handling a social media crisis by outlining roles, responsibilities, and procedures for timely and effective communication.
Brand Representation Policy
Establishes guidelines for how employees should represent the company's brand on social media to ensure a consistent and professional image.
Disclosure Policy
Requires employees to disclose their affiliation with the company when discussing company-related matters. This policy aims to maintain transparency and avoid conflicts of interest.
Employee Conduct Policy
Outlines expected behaviors and conduct of employees when using social media, whether personally or professionally, to minimize reputational risk to the company.
Confidentiality Policy
Protects sensitive company information from being shared on social media. It should clearly define what information is confidential and remind employees of nondisclosure agreements.
Acceptable Use Policy
Defines what is considered acceptable and unacceptable behavior on the company's social media platforms. It should address proper conduct, prohibit inappropriate content, and outline the consequences of policy violations.
Security Policy
Addresses the importance of cybersecurity in social media use to protect both the company and the employee from digital risks such as hacking and phishing.
Engagement Policy
Dictates how employees should engage with customers and the public on social media, including response times, tone, and escalation procedures.
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