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McDonald's; increased transparency and improved consumer trust.

Charmin; engaged users with humorous content and increased brand interaction.

Coca-Cola; personalized cans increased US sales for the first time in a decade.

New York City Ballet; attracted a new audience by blending art with fitness.

Movember Foundation; increased awareness and funds for men's health issues.

Old Spice; led to a 107% increase in sales.

Burger King; boosted mobile app to number one on the App Store and Google Play.

State Street Global Advisors; put a spotlight on gender diversity in corporate leadership.

Invisible Children; raised awareness for arresting war criminal Joseph Kony but faced criticism.

Blendtec; significantly boosted blender sales with viral blending demonstrations.

Airbnb; led to widespread conversation about inclusivity and diversity.

The ALS Association; raised over $115 million for ALS research.$

Always (Procter & Gamble); significantly increased brand sentiment and awareness.

GoPro; tapped into user-generated content to enhance brand image.

Spotify; created a viral end-of-year sharing phenomenon among users.

Metro Trains Melbourne; contributed to a reduction in train accidents by 21%.

Shell; encouraged conversations about clean energy via a viral music video.

Dove (Unilever); improved brand perception and encouraged a discussion on self-image.

Aerie (American Eagle Outfitters); boosted sales due to body positive branding.