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Social Media Analytics Tools
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Hootsuite
Hootsuite provides a central platform for managing all social media channels, with features such as post scheduling, performance analytics, and team collaboration tools.
Google Analytics
Google Analytics offers detailed website analytics, with insights into traffic sources, user behavior, and conversion rates, which can be correlated to social media campaigns.
Buffer
Buffer is a social media management tool that specializes in scheduling posts, analyzing performance, and enables easy sharing of content across multiple networks.
Sprout Social
Sprout Social provides comprehensive analytics, social listening tools, and the ability to publish and schedule posts, as well as monitor social engagement.
BuzzSumo
BuzzSumo focuses on content analysis and influencer tracking, allowing users to see the most shared content and insights into content performance on social media.
Brandwatch
Brandwatch is a social listening and analytics platform that tracks conversations and sentiments about a brand, providing insights into public perception and trends.
Mention
Mention is a real-time social listening tool that enables brands to monitor and respond to mentions, analyze competitors, and track industry keywords across multiple platforms.
HubSpot
HubSpot offers a suite of marketing tools including social media analytics that integrates with their CRM, allowing for detailed analytics and targeted social campaigns.
Tailwind
Tailwind is tailored for visual marketing on Pinterest and Instagram, offering features such as smart scheduling, analytics, and content discovery to maximize engagement.
Iconosquare
Iconosquare provides in-depth analytics for Instagram and Facebook, including insights on follower growth, post-performance, and optimization strategies.
Agorapulse
Agorapulse combines social media inbox, publishing, and analytics tools, offering features for managing messages, comments, and posts as well as competitive analysis.
Keyhole
Keyhole specializes in hashtag tracking and analytics, enabling users to monitor campaign performances, influencer analytics, and social media metrics in real-time.
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