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A complex formula used by social media platforms to decide which content a user will see, often based on user behavior and engagement patterns.

Metrics and data that provide insights into the performance of content on social media platforms.

A section of a user's social media profile where they can provide personal information about themselves.

Sensationalized headlines or content designed to entice users to click on a link.

A private form of communication between users on a social media platform.

Interactions between users and content on social media platforms, such as likes, shares, and comments.

A stream of content from other users and pages that a user follows on social media platforms.

Someone who subscribes to receive updates from a user's social media profile or page.

A keyword or phrase preceded by the '#' symbol used to categorize content and facilitate search on social media platforms.

The number of times content is displayed on a screen, regardless of whether it was clicked or not.

A social media user with a significant following who can affect the buying habits or quantifiable actions of others through their endorsements or content.

A feature allowing users to show appreciation or agreement with social media content, often represented by a thumbs-up or heart icon.

A humorous image, video, or text that is copied and spread rapidly by internet users, often with slight variations.

A continually updating list of stories and content from people and pages that the user follows on a social media platform.

The number of unique users who see content without the help of paid promotion.

An online advertising model in which advertisers are charged every time a user clicks on one of their ads.

A piece of code placed on a website to track user interactions and conversions related to social media advertising.

An online service or site where users can create profiles, share content, and interact with others.

Content created by a user that is shared on their social media profile or page.

The total number of unique users who come across content on social media.

An online advertising technique that involves showing ads to users who have previously interacted with a certain website or page.

The practice of increasing the quantity and quality of traffic to a website by enhancing the visibility of a website or a web page in search engines.

To repost or forward content from another user or page to one's own followers on social media.

The use of social networks for e-commerce transactions, including buying and selling products and services through social media platforms.

Monitoring social media channels for mentions of a brand, competitors, products, and more to gather insights and respond to conversations or trends.

The process of using social media networks to grow and manage an organization's message and online presence.

Content that is paid for by an advertiser and is meant to look and feel like the regular content that surrounds it on a platform.

To create a link to another social media user's profile in a post or photo, which typically notifies them and associates the tagged content with their profile.

A series of messages or comments posted by users in response to a single message or topic on social media.

A topic or hashtag that is popular on social media at a particular time.

Content created and shared by regular users rather than brands or companies, often used by marketers for promotional purposes.

Metrics such as likes, follows, and comments that make a post or page look good but may not necessarily correlate with actual business goals.

A checkmark or symbol indicating that a social media platform has confirmed the authenticity of a profile or page, often used for public figures or brands.

Content that rapidly spreads across social media platforms, receiving a large number of shares and views in a short time.

An online seminar or workshop that is broadcast over the web, often used for educational or marketing purposes.

A small application or component that can be embedded within a web page to provide a specific function related to social media, such as displaying a Twitter feed.

A metric used to assess how actively involved with your content your audience is, often calculated by the total engagement divided by total followers or reach.

A group of social media users who are identified to resemble another group of users, typically existing customers, in terms of interests and demographics, often used in targeted advertising.

The practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.