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Instagram reintroduced the option for users to view their feed chronologically, a feature that was removed years ago. This allows for real-time content consumption and may impact marketing strategies by emphasizing timely posts.

Instagram provided users with the option to hide public like counts on their posts, which could change the perception of popularity and success on the platform, with potential impacts on mental health and content marketing.

Facebook integrated Reels directly into the platform, allowing users to create and share short-form videos similar to TikTok. This update aims to retain engagement within the platform and gives advertisers new content opportunities.

WhatsApp Business introduced a shopping cart feature that allows customers to browse and purchase products directly through the app, streamlining the buying process and potentially increasing sales for businesses on the platform.

Previously exclusive to iOS, the audio-chat app Clubhouse made its services available to Android users, thus expanding their potential user base and reach, which can be significant for marketers targeting Android audiences.

Snapchat launched 'Spotlight,' a feature which showcases user-created content in a dedicated tab, offering creators a chance to be seen by a larger audience and possibly altering content creation and distribution strategies.

LinkedIn added several new profile features, such as video cover stories and 'Creator Mode.' These features are designed to help professionals showcase their personal brand and could affect personal marketing and recruitment.

Pinterest introduced 'Idea Pins' as a new way to create content on the platform, offering a multi-page format for rich storytelling and tutorials, which can enhance brand engagement and user creativity.

Facebook, rebranded as Meta, is focusing on integrating metaverse elements into social media. This long-term strategy could change how users interact with technology and each other, affecting social media behavior.

TikTok increased the maximum video length to 10 minutes, which gives creators more flexibility and encourages longer-form content, potentially shifting the platform’s emphasis from short, snappy videos to more in-depth content.

Twitter launched 'Communities,' similar to Facebook Groups, to allow users to have more focused discussions within specific topics. This could aid marketers in targeting niche audiences more effectively.

Twitter launched 'Super Follows,' a feature allowing users to charge followers for access to exclusive content. This could create new revenue opportunities for influencers and alter follower engagement strategies.

Instagram made changes to its algorithm, affecting the way content is prioritized and displayed in users' feeds. This impacts content creators who need to adjust their strategies to maintain visibility and engagement.

Snapchat introduced more advanced AR lenses that can change the real-world environment. This could have significant implications for marketers as they can create immersive branded experiences for users.