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Measures the brand's visibility within the social media conversation compared to competitors. Highlights brand presence and relevance in the market.

Reflects the average number of interactions (likes, comments, shares) a post receives. Indicates the general effectiveness of content at generating user engagement.

This measures the level of user interaction through likes, comments, shares, and saves. Important for understanding how compelling or relevant content is to the audience.

Measures the total number of unique users who see your content. Reach is vital for assessing how far your content is distributed beyond your immediate followers.

Measures the percentage of people who click on a link out of the total who view the post. Important for understanding how effective content is at driving traffic to a targeted destination.

Measures the percentage of visitors who navigate away from the site after viewing only one page. A lower bounce rate suggests more engaging and relevant content.

Refers to the ratio of approval actions (likes) a post receives relative to the total followers. Provides insight into the content that resonates positively with the audience.

Calculates the financial return generated from social media activities in relation to the investment on these activities. Key for measuring profitability.

Tracks the speed at which a brand's social media following increases. Important for evaluating brand popularity and the effectiveness of user acquisition strategies.

Tracks the number of views a video post receives on social media. Indicates the level of video content engagement and can affect how often it's shown by the algorithm.

Measures the percentage of users who take a desired action as a result of your social media posts, like making a purchase or signing up for a newsletter. Important for ROI evaluation.

Measures the reach of a post compared to the total number of followers. Indicates the extent to which content is seen by an audience beyond followers.

Counts the number of times your content is displayed, regardless of clicks or engagement. Useful for understanding the frequency of content visibility.

This measures the cost of each user click on a sponsored social media post or ad. Important for budgeting and determining the financial efficiency of paid campaigns.