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Personal branding involves individuals marketing themselves and their careers as brands on social media, crafting a public persona that resonates with their audience.

Influencer marketing leverages individuals with a significant following or expertise on social media to promote products or services to their audience.

Viral marketing aims to create content that spreads rapidly across social media networks through user shares, often leading to significant exposure.

SEO integration into social media involves optimizing content for better visibility and search ranking, helping users discover content through search engines.

Brand ambassadors are customers or fans who are genuinely enthusiastic about a brand and are leveraged to spread positive word-of-mouth on social media.

Video marketing on social media means using video content to engage users, often with the aim to increase brand awareness and sales, as videos tend to have high engagement rates.

Referral marketing encourages existing customers to refer friends to the brand via social media, often through incentives for both the referrer and the new customer.

Ephemeral content consists of temporary posts, like stories on Instagram and Snapchat, that disappear after a short period, creating a sense of urgency and FOMO (Fear Of Missing Out) among the audience.

Event marketing involves promoting and creating buzz for events through social media channels, using posts, live updates, and event pages to engage the audience.

Gamification involves incorporating game design elements into non-game contexts on social media, like contests and interactive posts, to increase engagement and participation.

User-generated content (UGC) strategy encourages customers to share their own content related to a brand or product, enhancing trust and community engagement.

Cause marketing ties a brand with a charitable cause or social issue, leveraging social media to raise awareness and generate goodwill among the brand's audience.

Chatbots and messaging on social media automate customer service and engagement by simulating conversation and providing immediate responses to user inquiries.

Niche marketing targets a specific subgroup of a market with tailored content on social media, focusing on a well-defined audience with particular interests.

Partnership and collaboration strategies on social media involve teaming up with other brands or companies to co-create content, broaden reach, and tap into each others' audiences.

Employee advocacy is a strategy where employees share their support and promote their company's content on their personal social media networks.

Content marketing on social media involves creating and sharing valuable, relevant, and consistent content to attract and retain a defined audience, ultimately driving profitable customer action.

Social media advertising involves paid ads on platforms such as Facebook, Instagram, and LinkedIn to target specific customer demographics, interests, and behaviors.

Social listening is the process of monitoring social media platforms for mentions of a brand, competitors, product, or relevant conversations to gather insights and respond accordingly.