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This metric measures the number of visits to your website originating from social media. High levels of traffic imply effective social media marketing and potential for ROI through conversions.

Follower growth rate is the speed at which a brand's following on social media increases. A steady or high growth rate can suggest successful outreach and potential for ROI.

Engagement measures the interaction with content through likes, comments, shares, etc. It is used as a gauge for audience interest and satisfaction with content, alluding to potential ROI.

CTR is the ratio of users who click on a specific link to the number of total users who view the social media post. It helps to understand how compelling your content is at encouraging users to take the next step.

SOV is the amount of the conversation your brand owns on social media compared to competitors. A higher SOV can indicate successful brand awareness and positioning, affecting ROI.

ROAS measures the revenue generated for every dollar spent on advertising. It's used to evaluate the efficiency of a social media campaign, informing adjustments for better ROI.

Conversion rate measures the percentage of social media interactions that lead to a desired action such as a sale or sign-up. It indicates how effectively social media drives tangible results.

CAC is the cost associated with convincing a customer to buy a product/service. This cost is used in gauging the ROI by comparing it to the lifetime value of a customer.

CLV represents the total revenue a business can expect from a single customer account throughout the business relationship. It helps in determining the long-term value created by social media marketing.