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Understand and share the feelings of the user by conducting interviews, observations, and using personas.

Make systems easy to use by simplifying the interface, being consistent, and providing clear instructions.

Ensure your design is usable by people of all abilities by including alternative text for images, using screen readers, and following the Web Content Accessibility Guidelines (WCAG).

Design elements that imply their usage (e.g., underlining text that is clickable, or buttons that look like they can be pushed).

Provide immediate and clear response to user's actions, whether it's a confirmation, error message, or a loading indicator.

Maintain similar patterns and conventions throughout the design to avoid confusion and help with learnability.

Keep the user interface simple with the least possible elements, focusing on the most important tasks.

Prevent errors by designing systems that make it difficult to make mistakes or by confirming critical actions.

Allow users to have the freedom to undo their actions and maintain control over the system with options like undo and redo.

Provide users with the ability to control their interaction, for instance, letting them cancel operations or customize the user interface.

Offer easy-to-search help and documentation that is task-oriented, providing solutions in as few steps as possible.

Allow users to set personal preferences and tailor their experience to better meet their needs.

Design for ease of learning by making common tasks intuitive and providing help for complex tasks.

Keep users informed about what is going on through appropriate feedback and within a reasonable time.