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Psychological Principles in Design

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Aesthetic-Usability Effect

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The Aesthetic-Usability Effect suggests that users often perceive aesthetically pleasing designs as more usable. Designers can use this to their advantage by creating attractive interfaces that seem easier to use, even if they aren't.

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Recognition Over Recall

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Recognition Over Recall principles state that users better recognize elements they have previously seen rather than having to recall them from memory. Designers can apply this by using familiar icons and visual cues in interfaces.

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Fitts's Law

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Fitts's Law predicts that the time required to move to a target area is a function of the ratio between the distance to the target and the width of the target. Designs should make common actions easy to reach and larger if possible.

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Hick's Law

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Hick's Law states that the time it takes to make a decision increases with the number and complexity of choices. In design, simplifying choices and categorizing options can improve decision-making time for users.

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Signal-to-Noise Ratio

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The Signal-to-Noise Ratio refers to the amount of useful information compared to irrelevant data. Designs with a high signal-to-noise ratio are preferred to reduce distractions and emphasize important information.

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Consistency

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Consistency in design means keeping elements uniform. This reduces the learning curve and cognitive load, making it easier for users to understand and navigate interfaces.

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Miller's Law

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Miller's Law suggests that the average person can only keep 7 (plus or minus 2) items in their working memory at once. Designers should limit the number of choices and items in an interface to within this range for better usability.

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Jakob's Law

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Jakob's Law posits that users spend most of their time on other sites. This means that users prefer your site to work the same way as the sites they already know. Designers can use familiar design patterns to provide users with a sense of ease.

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Visibility of System Status

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The principle of Visibility of System Status states that users should be informed about what is going on through appropriate feedback within a reasonable time. This helps in managing user expectations and reducing uncertainty during interactions.

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Pareto Principle (80/20 Rule)

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The Pareto Principle, or 80/20 Rule, suggests that 20% of the causes generate 80% of the effects. In design, this means focusing on the most important functions that will have the greatest impact on user satisfaction and experience.

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Serial Position Effect

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The Serial Position Effect shows that users have better recall for items at the beginning and end of a list. To take advantage of this, designers should place critical actions and information at these positions in lists and menus.

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Cognitive Load

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Cognitive Load refers to the amount of working memory used. Designs should aim to reduce cognitive load by eliminating unnecessary information and simplifying tasks to promote ease of use and understanding.

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Feedback

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Feedback is providing users with information about what action has been taken or whether their action has been successful. Designs should incorporate immediate and informative feedback to keep users informed and engaged.

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Gestalt Principles

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Gestalt Principles describe how humans naturally perceive visuals as grouped patterns and objects. Designers apply these to organize interfaces in an intuitive manner, through principles like similarity and proximity.

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Color Theory

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Color Theory is used to create a visual structure and balance. It affects the aesthetic of the design and user emotions. Designers can utilize color psychology to influence user mood and behavior towards the interface.

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Chunking

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Chunking breaks down information into smaller, manageable units making it easier for users to process and remember. Good design practices apply chunking to enhance user experience, especially in navigation and content presentation.

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Peak-End Rule

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The Peak-End Rule states that people judge an experience by its peak (intense points) and its end, rather than the total sum of every moment. Designers should aim to create memorable moments and a strong positive finish in the user journey.

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Affordance

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Affordance refers to an attribute of an object that allows people to know how to use it. In design, ensuring elements look clickable or tappable, like buttons, helps users intuitively interact with the interface.

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Law of Prägnanz

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The Law of Prägnanz states that people will perceive and interpret ambiguous or complex images as the simplest form possible. Designs that use clear, concise, and simple elements are more likely to be understood as intended.

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Cognitive Dissonance

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Cognitive Dissonance occurs when a user's beliefs are contradicted by new information. Designers can reduce dissonance by creating interfaces that align with user expectations and by providing clear, consistent information.

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