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User Persona Template
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Flashcards
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Brand Affinities
The user's preferences for certain brands or products over others, which can indicate their style, status or values. Recognizing these affinities can assist in the positioning of a product.
Demographics
Details such as age, gender, occupation, and education level. These are included to paint a basic picture of who the persona is, aligning with a segment of the target audience.
Frustrations and Pain Points
Challenges or obstacles that the user encounters. Understanding these helps in troubleshooting issues and improving the user experience.
Technographic Information
Data on the user's use of technology, which includes devices, software, and proficiency. This helps tailor a product's design to fit the technological comfort level of the user.
Goals
The primary objectives the user has, both professionally and personally. Goals help to understand what drives the user and guide product features to meet their needs.
Motivations
Why the user acts or decides to engage with a product. Motivations provide insight into user behavior and the emotional drivers behind their actions.
Behavior Patterns
Common actions or reactions observed in users. Acknowledging these patterns allows for anticipating user needs and designing for usability.
Preferred Communication Channels
The usual means by which the user prefers to communicate, such as email, phone, or in-person. Understanding this helps in forming effective outreach and support strategies.
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