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E-Commerce Technologies
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Responsive Web Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Critical for e-commerce to ensure a seamless shopping experience across all devices, particularly mobile.
Content Management System (CMS)
Software that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge. In e-commerce, a CMS helps with efficient website management and timely product updates.
Search Engine Optimization (SEO)
The process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO in e-commerce helps in increasing visibility and organically driving potential customers to an online store.
Cloud Computing
The delivery of different services through the Internet, including data storage, servers, databases, networking, and software. Cloud computing in e-commerce allows for scalability, reliability, and reduced IT costs.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of users who perform a desired action on a website, such as making a purchase. CRO is crucial for e-commerce websites to maximize their potential sales from existing traffic.
Cryptocurrency
A digital or virtual currency that uses cryptography for security and operates independently of a central bank. Cryptocurrencies like Bitcoin are used in e-commerce for payments, reducing transaction fees and increasing payment security.
Artificial Intelligence (AI)
Computer systems that simulate human intelligence processes like learning, reasoning, and self-correction. In e-commerce, AI is used for personalized recommendations, chatbots, and predictive analytics.
Multi-Factor Authentication (MFA)
A security system that requires more than one method of authentication from independent credentials to verify the user's identity for a login or other transaction. MFA is used in e-commerce to enhance security, especially for user accounts and transactions.
Internet of Things (IoT)
A network of physical objects equipped with sensors, software, and other technologies that connect and exchange data with other devices and systems over the internet. E-commerce applications include smart logistics, inventory management, and personalized customer experiences.
Big Data
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. E-commerce uses big data for customer insights, market trends, and personalization.
Social Media Marketing
The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. E-commerce uses social media marketing for advertising, brand building, and engaging with customers.
Omnichannel Retailing
A multichannel approach to sales that seeks to provide customers with a seamless shopping experience whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. E-commerce uses this strategy to integrate various sales channels and provide a cohesive customer experience.
Supply Chain Management
The management of the flow of goods and services and includes all processes that transform raw materials into final products. In e-commerce, it's used to manage product flow, reduce costs, and ensure timely delivery to customers.
Blockchain
A distributed and immutable ledger that facilitates the process of recording transactions and tracking assets in a business network. Applied in e-commerce to ensure secure, transparent transactions and reduce fraud.
Augmented Reality (AR)
An enhanced version of the real physical world that is achieved using digital visual elements, sound, or other sensory stimuli. In e-commerce, AR is used for virtual try-ons, product demonstrations, and interactive advertising.
Payment Gateway
A merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses. It acts as the middleman between customers and merchants, ensuring secure transactions.
Machine Learning
A subset of AI that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Used in e-commerce for personalization, recommendation engines, and fraud detection.
Electronic Data Interchange (EDI)
The computer-to-computer exchange of business documents in a standard electronic format between business partners. E-commerce uses EDI to streamline transactions and improve the efficiency of order processing.
Personalization
The process of creating a tailored experience for each user by utilizing data to display relevant content and products. In e-commerce, personalization is used to increase engagement, customer satisfaction, and conversion rates.
Cybersecurity
The protection of internet-connected systems, including hardware, software, and data, from cyberattacks. Essential in e-commerce to protect sensitive customer information and maintain trust.
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