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E-Commerce Technologies

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Responsive Web Design

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An approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Critical for e-commerce to ensure a seamless shopping experience across all devices, particularly mobile.

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Content Management System (CMS)

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Software that enables users to create, manage, and modify content on a website without the need for specialized technical knowledge. In e-commerce, a CMS helps with efficient website management and timely product updates.

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Search Engine Optimization (SEO)

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The process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO in e-commerce helps in increasing visibility and organically driving potential customers to an online store.

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Cloud Computing

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The delivery of different services through the Internet, including data storage, servers, databases, networking, and software. Cloud computing in e-commerce allows for scalability, reliability, and reduced IT costs.

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Conversion Rate Optimization (CRO)

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The process of increasing the percentage of users who perform a desired action on a website, such as making a purchase. CRO is crucial for e-commerce websites to maximize their potential sales from existing traffic.

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Cryptocurrency

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A digital or virtual currency that uses cryptography for security and operates independently of a central bank. Cryptocurrencies like Bitcoin are used in e-commerce for payments, reducing transaction fees and increasing payment security.

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Artificial Intelligence (AI)

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Computer systems that simulate human intelligence processes like learning, reasoning, and self-correction. In e-commerce, AI is used for personalized recommendations, chatbots, and predictive analytics.

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Multi-Factor Authentication (MFA)

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A security system that requires more than one method of authentication from independent credentials to verify the user's identity for a login or other transaction. MFA is used in e-commerce to enhance security, especially for user accounts and transactions.

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Internet of Things (IoT)

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A network of physical objects equipped with sensors, software, and other technologies that connect and exchange data with other devices and systems over the internet. E-commerce applications include smart logistics, inventory management, and personalized customer experiences.

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Big Data

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Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. E-commerce uses big data for customer insights, market trends, and personalization.

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Social Media Marketing

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The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. E-commerce uses social media marketing for advertising, brand building, and engaging with customers.

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Omnichannel Retailing

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A multichannel approach to sales that seeks to provide customers with a seamless shopping experience whether they are shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. E-commerce uses this strategy to integrate various sales channels and provide a cohesive customer experience.

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Supply Chain Management

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The management of the flow of goods and services and includes all processes that transform raw materials into final products. In e-commerce, it's used to manage product flow, reduce costs, and ensure timely delivery to customers.

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Blockchain

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A distributed and immutable ledger that facilitates the process of recording transactions and tracking assets in a business network. Applied in e-commerce to ensure secure, transparent transactions and reduce fraud.

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Augmented Reality (AR)

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An enhanced version of the real physical world that is achieved using digital visual elements, sound, or other sensory stimuli. In e-commerce, AR is used for virtual try-ons, product demonstrations, and interactive advertising.

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Payment Gateway

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A merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses. It acts as the middleman between customers and merchants, ensuring secure transactions.

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Machine Learning

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A subset of AI that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Used in e-commerce for personalization, recommendation engines, and fraud detection.

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Electronic Data Interchange (EDI)

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The computer-to-computer exchange of business documents in a standard electronic format between business partners. E-commerce uses EDI to streamline transactions and improve the efficiency of order processing.

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Personalization

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The process of creating a tailored experience for each user by utilizing data to display relevant content and products. In e-commerce, personalization is used to increase engagement, customer satisfaction, and conversion rates.

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Cybersecurity

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The protection of internet-connected systems, including hardware, software, and data, from cyberattacks. Essential in e-commerce to protect sensitive customer information and maintain trust.

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