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Motivation drives consumers to fulfill needs or wants. In fashion buying, understanding the motivation behind purchases can lead to more effective product assortments.

Perception involves how consumers interpret information and make sense of their choices. In fashion, buyers must ensure products have the desired perception to attract and retain customers.

Reference groups, like peers or celebrities, influence an individual's fashion choices. Buyers can use endorsements or targeted marketing to appeal to consumers.

Opinion leaders are individuals who influence the behavior of others. Fashion buyers often engage with these influencers to shape consumer opinions and trends.

Psychographics analyze consumer lifestyles, values, and personality to understand their buying behavior. In fashion buying decisions, this is important for targeting marketing messages and product development.

Cultural influence refers to the impact that culture and subculture have on a consumer's purchasing decisions. Fashion buyers must consider cultural trends and norms to ensure product relevance.

Consumer attitude reflects their consistent feelings towards a product or brand. Fashion buyers must consider attitudes to predict consumer behavior and tailor their strategies accordingly.

Social class dictates consumer purchasing power and preferences. Fashion buyers use this information to cater their products to the right market segment.

Price sensitivity indicates how a change in price affects consumer demand. Fashion buyers must understand price elasticity to set competitive prices.

Market segmentation divides consumers into distinct groups with similar needs or characteristics. Fashion buyers use segmentation to target specific consumer groups effectively.

Brand loyalty is when consumers repeatedly purchase from a certain brand. For fashion buyers, fostering brand loyalty is key for repeated sales and consumer retention.

The consumer decision-making process consists of need recognition, information search, evaluation, purchase, and post-purchase behavior. Fashion buyers should facilitate a positive journey to influence buying decisions.

Online shopping behavior relates to how consumers interact with digital retail platforms. Fashion buyers utilize this data to optimize e-commerce strategies.

Family members can significantly affect fashion purchase decisions. Fashion buyers may target family-oriented marketing strategies to appeal to this demographic.

Consumer confidence reflects optimism or pessimism in their economic future. Fashion buyers may adjust inventory and marketing strategies based on confidence levels.

The trend lifecycle refers to the stages a fashion trend goes through, from emergence to decline. Buyers must time purchases and stock levels accordingly.

Consumer dissonance occurs when a buyer feels post-purchase regret or doubt. Fashion buying strategies should aim to minimize dissonance through quality and experience.

Ethical consumption involves purchasing in ways that align with personal and societal values. Fashion buyers may source sustainably or ethically to appeal to this consumer segment.

Personal income determines the spending power of consumers. Fashion buyers need to price their products appropriately for their target customer's income level.