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A platform for ephemeral content that is popular for exclusive behind-the-scenes looks and showcasing the 'real side' of fashion brands. Offers AR try-on features.

A multipurpose app widely used in China, offering fashion brands a direct sales channel to Chinese consumers, along with CRM and mobile payment features.

Best suited for in-depth storytelling through videos such as brand narratives, fashion shows, and tutorial content. Fashion buyers use it for product reviews and hauls.

Visual-centric platform allowing brands to showcase their latest collections through high-quality imagery and stories. Essential for engagement and influencer partnerships.

Messaging platform can be used for personalized customer service, sending updates about new collections, and creating chat groups for VIP clients and buyers.

A visual discovery engine that helps fashion brands to inspire potential buyers with mood boards and can drive traffic to e-commerce sites with 'Shop the Look' Pins.

Professional networking site that allows fashion brands to establish industry authority, recruit talent, and share corporate news and professional content.

A platform emphasizing creative expression through multimedia and microblogging, often used by fashion brands to reach a niche audience and express a unique brand aesthetic.

Effective for real-time communication and brand personality expression. Fashion brands can use it for customer service, trend discussions, and live event coverage.

Popular in Russia, VK offers similar features to Facebook and allows fashion brands to reach Eastern European markets with targeted advertising and social commerce.

Broad audience outreach and sophisticated ad targeting options. Suitable for customer relationship management and driving online sales through shoppable posts.

Short-form video platform popular among younger audiences. Fashion brands leverage it for viral challenges, showcasing trends, behind-the-scenes content, and collaborations.

Popular in Japan and other Asian countries, Line offers personalized communication with followers through messaging, timeline posts, and brand stickers for increased visibility.

A social shopping app popular for vintage and unique fashion pieces. Brands and buyers use it for community building and tapping into the sustainable fashion market.